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Top Marketing Trends for 2019 with Brian Rothenberg (Part 2)
FromMarketing Trends
Currently unavailable
Top Marketing Trends for 2019 with Brian Rothenberg (Part 2)
FromMarketing Trends
ratings:
Length:
18 minutes
Released:
Jan 3, 2019
Format:
Podcast episode
Description
Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year. 1:00 - Brian introduces the trend of consumer businesses becoming their own platforms, and what this means for product marketing. 3:20 - Creating cross-functional teams. 7:00 - Why the Head of Growth position will flatline and decline. 13:20 - The ways in which SaaS and B2B companies will start to act more like consumer businesses. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Jan 3, 2019
Format:
Podcast episode
Titles in the series (100)
Taking on Goliath with Daniel Rodriguez, Head of Marketing at Alyce: Taking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But that doesn’t mean it’s impossible. With the right strategy and execution, newer entrants can... by Marketing Trends