Sara Wilson is a journalist, entrepreneur and digital strategist. She started her career in Media working for companies such as MTV, People, The Economist, Los Angeles Magazine and The Huffington Post. During her time at The Huffington Post, she managed several sections and pioneered concepts of social-first storytelling at scale. This is what led her to Facebook, where she spent nearly five years running lifestyle partnerships at Facebook and Instagram. During this time, she developed relationships with and helped grow, the brands of many of the most influential food, fashion, home, health, wellness and travel brands in the world. She even built Instagram's game-changing fashion vertical, which created the playbook for how to "win" a certain market on a social platform. These days, Sara is working on her new company, SW Projects. SW Projects crafts content strategies and unique creative ideas for brands and digital publishers. Because Sara has deep experience on both sides of the equation—journalist and platform—she knows how to help both brands and publishers deliver killer content, optimized for the ever-changing ecosystem of today’s content consumer. Today she is here to share some of the work she is doing at SW Projects, how to use storytelling to create a memorable digital brand, and strategies you can use to outsmart the Instagram algorithm.