Ari Herstand - blogger, musician, indie artist encyclopedia, and now published author - joins Cathy to discuss his favorite unconventional strategies to invent opportunities and increase your income. How can you leverage the internet to crowdfund your career? How often should you reset and reevaluate your goals? He also shares the importance of understanding your full business, stories of small artists who became a success from Periscope and Patreon, and the doors that unexpectedly open when you say “yes” to the side man trumpet gig.