www.KGCDirect.com Books: “Upside: Profiting from the Profound Demographic Shifts Ahead” http://amzn.to/2EvnXf0 "The Age Curve: How To Profit from the Coming Demographic Storm" http://amzn.to/2sjSbMT   Demography  http://learntruehealth.com/demography/ Demography plays a big part in understanding populations all over the world. Several agencies provide updated data that prove shifts in demography affect health systems. To know more about how demography changes our lives, demographer Kenneth Gronbach will explain all of the factors that influence the world population in this episode.   Advertising Industry   Kenneth Gronbach shares that before he got into demographics research, we were working in the advertising and marketing industry from 1979 to 1991. His most prominent client was selling American Honda motorcycles and represented 140 dealers from the tip of Maine, Pittsburg and Washington D.C.   The motorcycles were shipped from Japan, and they were selling like hotcakes since 1986. When they stumbled on a sales problem in 1986, Kenneth Gronbach and his team decided to reduce the price of the motorcycles. They also developed scooters in an attempt to revive the market.    But their efforts were futile. By 1992, the industry’s Japanese brands fell by 80% which left them clueless. Eventually, it led them to close dealerships.   Discovering Demographics   Kenneth Gronbach recalls that he first stumbled on the importance of demographics in 1996 when he was in his office reading a full-page editorial.  That editorial indicted the whole Generation X by labeling them as slackers, lazy, and couch potatoes because they were allegedly not performing at the level of the Baby Boomers.    Generation X are those people who were born between 1965 to 1984. A skeptic of the editorial, Kenneth Gronbach called his research department and asked them to research everything about Generation X.     Generation X Revelation   The report from Kenneth Gronbach’s research department was surprising.  The research team said that apparently, Generation X would never perform at the level of the Baby Boomers.     According to the report, Generation X was not lazy. There were just fewer babies born from 1965 to 1984 than there were in 1945 to 1964. Boomers are bouncing off to 80 million, and Generation X is only 69 million.   “So I think we solved the issue with motorcycle sales. Because if Generation X is 11 to 12% smaller, a 25% reduction in the size of the population will wipe out any market,” said Kenneth Gronbach.   Effects of Generation X   Generation X made a significant impact in population. Kenneth Gronbach says they shut down maternity wards and hospitals because they weren’t needed. Research reports indicate that the Baby Boomers were producing way over 4 million babies a year while Generation X dropped to 3 million babies a year. As a result, they also closed 30% of the public schools.   Kenneth Gronbach also said that Detroit did not figure out why they couldn’t sell the same number of highly profitable SUVs to this new Generation X. This is because nobody bothered to count them.   “Adding on to the problem was that in 2008 when Baby Boomers were bumping up against retirement and had their entire retirement in their home equity,” said Kenneth Gronbach. “Baby Boomers decided it was time to get the equity out and move to Florida. And they did so in massive numbers.”   Labor Problem   Another important situation affected by the demographics shift is labor. Kenneth Gronbach says that Generation X is currently people aged 34 to 53 years old. It is a small generation. And because Generation X was missing 9 or 10 million people, just in time for the Baby Boomers to demand services, labor was in a jam.   “Immigrants from Mexico came in and took a lot of the entry-level jobs. Without Latinos, we wouldn’t have enough babies now to sustain our country and culture,” said Kenneth Gronbach.    He adds,”If you look at the lion’s share of the Latinos in the Unit