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    Why Integration Marketing: Essential of Integrated Marketing Communications
    Why Integration Marketing: Essential of Integrated Marketing Communications
    Why Integration Marketing: Essential of Integrated Marketing Communications
    Ebook47 pages45 minutes

    Why Integration Marketing: Essential of Integrated Marketing Communications

    By "John" "Hawkins"

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    About this ebook

    How To Harness The Power of Integration Marketing In Your Online Business For Easier Profits, Faster & Better Than Ever Before...

    Whatever Business You're In, You Too Can Harness The Power Of Integration Marketing To Crush Your Competition.

    Integration marketing (IM) is much like this proverb from the Bible, which states, “The spider takes hold with her hands, and is in kings' palaces.” ...

    LanguageEnglish
    PublisherScribl
    Release dateFeb 15, 2019
    ISBN9781633481176
    Why Integration Marketing: Essential of Integrated Marketing Communications
    Author

    "John" "Hawkins"

    John skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. John is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has. You can contact John here: johnhawkinsplanet@gmail.com

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      Book preview

      Why Integration Marketing - "John" "Hawkins"

      Disclaimer

      This e-book has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e- book provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.

      The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.

      Table of Contents

      Disclaimer

      Introduction

      Chapter 1: How Integration Marketing Can Increase Your Profits Faster & Easier

      Chapter 2: Integration Internet Marketing Strategy

      Chapter 3: Clever Integration Marketing Tactics

      Chapter 4: Conclusion

      About Author

      Introduction

      What is integration marketing?

      Integration marketing (IM) is much like this proverb from the Bible, which states, The spider takes hold with her hands, and is in kings' palaces. The spider has integrated itself into someone else’s world, in this case the king’s, thus, benefiting from the position the palace real estate gave her without paying a dime for it. Can you see the basic principle here?

      For practical purposes, let’s define integration marketing from a dictionary. Webster says that the word integration, a noun, means; the act of making entire or complete. Thesaurus.com says integration means unification. These definitions are pretty powerful when you consider what integration marketing means to the world of business especially online.

      In the offline world, you have companies that piggyback one another within marketing campaigns. Nike may give you 25% off a pair of sneakers when you buy an Izod shirt at full price. Both companies have merged, or integrated, for a particular marketing campaign. You may not want the sneakers but good chance someone else will and both parties will financially benefit from the adventure.

      Integration internet marketing is then the unification of marketing processes, sometimes called distribution channels, for a common or related purpose.

      All you need to do now is understand how the spider, in this case Nike, is taking hold with her hands. How many other marketing campaigns are Nike involved with that is helping them market their 25% off sneaker sale? This

      is truly exponential expansion at its best.

      What is online integration marketing vs. JV Partnerships?

      The online world operates, or should, in exactly the same way as the offline world. Google, Adobe, Alexa, and Ask all involve themselves in online integration marketing. If you download Adobe Acrobat, there is a good chance you will be given the opportunity to install the Alexa toolbar unless you uncheck the option. Each one of these companies is gaining online real estate presence by coat tailing other marketing campaigns that are congruent to their own.

      Major online companies who unify themselves with the marketing efforts of other companies make their own mission entire or complete as the definition above stated. They know how valuable this concept is to their business, question is, does the solo online

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