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    Get It Right with Your Customers and Employees
    Get It Right with Your Customers and Employees
    Get It Right with Your Customers and Employees
    Ebook90 pages1 hour

    Get It Right with Your Customers and Employees

    By Ahmed Shehu Awak

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    About this ebook

    This is a general business book focused on the attitudes and perceptions of the people in charge of other people in places of work, either public or private.
    It provides an insight into the activities and lives of people who run outfits or organizations and their priorities in running the outfits and how they view these outfits.
    The book further provides insight into the nature of customers,employees and managers/owners. It helps you shape your perception on how you should run your outfit- from a barber shop to a large corporation, and be a natural and a winner at what you do. It cuts across all borders of industry. The president of Toyota could pick a thing or two, likewise the hotel owner, auto-mechanic garage and all others.
    LanguageEnglish
    PublisherAuthorHouse UK
    Release dateJun 6, 2013
    ISBN9781481797221
    Get It Right with Your Customers and Employees
    Author

    Ahmed Shehu Awak

    Ahmed Shehu Awak is a PhD holder in business management from the International University Bamenda, Cameroon, and also a member of the National Institute of Marketing of Nigeria (chartered). He has worked in various capacities in Nigeria and acquired experiences in marketing, management, and administration. He is presently the managing partner of Roygbiv Consults Nigeria Limited, a firm specializing in marketing and management services.

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      Book preview

      Get It Right with Your Customers and Employees - Ahmed Shehu Awak

      © 2013 by Ahmed Shehu Awak, PhD. All rights reserved.

      No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

      Published by AuthorHouse    05/30/2013

      ISBN: 978-1-4817-9721-4 (sc)

      ISBN: 978-1-4817-9722-1 (e)

      Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only.

      Certain stock imagery © Thinkstock.

      Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

      Contents

      Dedication

      Preface

      Acknowledgement

      Chapter One

      The Customer

      The Customer Matrix

      Customer Matrix Dissection

      Chapter Two

      The Business

      Business People

      The Profit Syndrome

      Profit syndrome analyzed

      Chapter Three

      Organizing your business outfit

      It’s all about you as a leader

      Chapter Four

      Planning your outfit:

      Business Plan Outline

      The Marketing Plan

      The Financial Documents

      The Supporting Documents

      The Top 10 Business Plan Mistakes

      Business Plan is a Business Necessity

      Chapter Five

      Your staff: Your Family

      Kaizer Plastic Products Company Limited

      Treating Your Staff Well

      Bring Your Whole Self to Work:

      Get to Work by Playing

      Motivate Your Staff

      Chapter Six

      Continuity

      Understand Your Customers for Continuity

      More tips and strategies

      References

      Dedication

      Late Ambassador Shehu Awak, OFR. May Aljannah firdausi be your residence, ameen.

      Preface

      This is a general business book that focuses on the attitudes and perceptions of the people in charge of other people in places of work—either public or private.

      The book provides an insight into the activities and lives of people who run businesses, whether Government or privately owned, their priorities in running the outfits and how they view the outfits they manage.

      A lot of practical examples were made use of in order to bring to light the nature of managers and the reaction of customers towards the services they receive from various outfits—banks, hotels, restaurants, hospitals, barber shops, auto-mechanic garages and a lot more.

      This book further provides insight into the nature of customers, employees and managers. It also helps you shape your perception on how you should run your outfit—from a barber shop to a large corporation, and be a winner and a natural at what you do. It cuts across all borders of industry. The president of Toyota could pick a thing or two, likewise the auto-mechanic garage and all others.

      Acknowledgement

      To the mothers: Mami Hauwa, (Biological), Mami—Aisha Awak, Beloved Adda (Justice Zainab Bulkachuwa) Mami-Hannatu, Mami-Dija, Wawu, Mami-Tom-tom,mama-kembu Mama-Hajia K.O, Mama—Hajia—Binta Maisango, Mama Kelo, Mami Hardawa, Mama Fadila—Hamza—Katsina, Momi—Sa’adatu—Y—Ibn—Mohammed, Mama—Prof. Gambo—Laraba, Babba—Iya—Abubakar, Maman Jamilu, Mama Farida—Yaya—Abubakar, Mama Zainab—Ahmed, Mama Edna—Jimeta, Mama Aisha—Pindar,mama-hannatu-adamu hussaini,mama-mariya-hassan-mohammed-Santana, mama-Kubli-Yarima-Abdullahi,mama-Fatima-Ahmed-Adamu, mama-mary-awak—you will always be cherished… .

      Madam Thessy, thanks again. My author house family, thanks again for a beautiful job. All family members and friends, thank you for all the love and support.

      Chapter One

      The Customer

      Everyone is a customer somewhere, somehow. A barber is a customer at the Bank; the banker is a customer at the barber’s shop. A medical doctor is a customer at a grocery store; an ill carpenter is a customer at the doctor’s clinic. A police man is a customer at a music store and so goes the circle, entwined around life itself.

      People hardly can do without each other. People need people to provide so many important services in their lives to make it complete. A person cannot provide everything he/she needs in life, thus the need to find someone that provides such service. A gardener, carpenter, plumber, barber, policeman, grocery provider, doctor, an architect, a mechanic and so many other services required by people.

      It is evident that we all need a lot while alive to make life convenient, which is the root for being in need of each other’s services. This is the individual perception of a customer. Even countries at large are customers to each other. A lot of the developed nations in the world patronize the under-developed and developing countries for so many natural resources that they use to manufacture so many products. The under-developed and developing countries in return, buy so many products they need from the developed nations in order to satisfy their needs. For instance, Nigeria does not have the technological know-how to manufacture cars, but you find all brands of cars in the country; Honda, Toyota, Nissan, Ford, Mercedes, Chevrolet and a lot of others. Meanwhile, Nigeria is endowed with steel that is used in the manufacture of cars. Then within the manufacturing circle of cars, you find out that the brake pads of a certain car are manufactured in a different country, the windscreen, shock absorber, tire and so many other components are manufactured by different companies, not by the company that manufactures the car in a certain country.

      In essence, people need people for so many services, not only within their environment, but all over the world at large.

      The concept of being a customer or having a customer can be limited to your environment and also to the whole world. E-bay, Amazon and a lot of other product servicing companies have customers all over the world. This is due to the marketing channel they use; the internet.

      This provides a platform for so many people all over the world to gain access to their services. This has made the whole world their customer base.

      It is not every business outfit that can use and apply the internet as a marketing channel for its products or services. For instance, if you own a barber shop and you advertise it on the internet, it may be almost impossible for Mr. Adam who resides in Nigeria to access it while it is in U.K. This is a sort of border line on the customer base of your business outfit. You can only tap a customer base that is convenient

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