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    From Dreamer to Doer: A 12-Step Indie Author Business Plan for Writing Success
    From Dreamer to Doer: A 12-Step Indie Author Business Plan for Writing Success
    From Dreamer to Doer: A 12-Step Indie Author Business Plan for Writing Success
    Ebook109 pages1 hour

    From Dreamer to Doer: A 12-Step Indie Author Business Plan for Writing Success

    By Jude Willhoff

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    About this ebook

    Start dreaming and start doing today! Take control of your writing career on your own terms with this 12-Step Indie Author Business Plan for Writing Success. After all, your book is more than a work of art. It's also a commercially viable product that readers will want to purchase and bookstores will compete to sell. If traditional publishers require a business plan for each and every book they market, why shouldn't you?

     

    It's time to take the reins and be professional by creating a business plan for your work so you can join the world-wide publishing party!

    Don't wait a minute longer. Get started today on the right path by following the principles in From Dreamer to Doer: A 12-Step Indie Author Business Plan for Writing Success.

     

    * Define your business. What do you want from your business?

    * Create a business plan for each of your books.

    * Prepare a media sheet for each book.

    * Brand yourself, not just the book you're publishing today.

    * Social media and book marketing. You must think about your book in terms of its commercial viability.

    * A list of promotion services to help with your marketing plan.

    * Setting a budget for your writing. Calculate the cost of publishing your book.

    * Pricing strategy. Discover how to look at competition creatively.

    * Targeted audience and metadata. Determine how your author platform will help your book succeed.

    * Newsletter. Determine who your reader is and the size of the audience.

    LanguageEnglish
    PublisherJude Willhoff Books
    Release dateJul 1, 2015
    ISBN9780991636433
    From Dreamer to Doer: A 12-Step Indie Author Business Plan for Writing Success

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      Book preview

      From Dreamer to Doer - Jude Willhoff

      From Dreamer to Doer

      From Dreamer to Doer

      A 12-Step Indie Author Business Plan for Writing Success

      Jude Willhoff

      Parker Hayden Media

      Nonfiction

      Motivational/Inspirational/Self-Help

      Copyright 2015 by Jude Willhoff

      ISBN: 978-0-9916364-3-3.

      All Rights Reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or by any information storage and retrieval system, without permission, in writing from the publisher. E-books are not transferable. They cannot be sold, shared or given away as it is an infringement on the copyright of this book.

      Cover design by The Killion Group

      From Dreamer to Doer:

      A 12-Step Indie Author Business Plan For Writing Success

      "Start by doing what’s necessary; then do what’s possible;

      and suddenly you are doing the impossible."

      ~ St. Francis of Assisi

      Materials: You will need a creative mind, a one-year erasable calendar and a package of erasable, colored markers to complete your business plan. After reading my step-by-step business plan, go back and write everything on your calendar using a specific color for each step.

      Contents

      Materials Needed

      Introduction

      1. Step One: Define Your Business

      2. Step Two – Your Products/Books to Date

      3. Step Three – How to Prepare a Media Sheet

      4. Step Four – How to Brand Yourself

      5. Step Five - Social Media/Marketing:

      6. Step Six – Promotion Services

      7. Step Seven – Setting a Budget for Your Writing

      8. Step Eight - Pricing Strategy

      9. Step Nine - Targeting Your Audience

      10. Step Ten - Newsletter

      11. Step Eleven – Website Content

      12. Step Twelve – Establish Achievable Writing Goals for the Year

      Appendix

      A Note to my Readers:

      Other books by Jude Willhoff

      All About Jude

      Acknowledgments

      No Direction Home Excerpt

      No Direction Home

      Introduction

      From Dreamer to Doer: My Story

      Like many of my writer friends I spent years as a dreamer: I endlessly wrote, rewrote, and waited for the call for my big date with the New York publishers. Alas, in spite of my best intentions, I was always being stood up on a Friday night. Nevertheless, I persisted writing for years, had several books completed, won many contests, and came close numerous times with three different and highly successful agents in getting traditionally published.

      By 2010, however, what is known as the Digital Revolution began happening all around me. Because of the easy accessibility of online retailers like Amazon Kindle, Barnes and Noble Nook, Smashwords, Kobo, and iBooks, many authors started having success by loading up their novels themselves onto these e-book sites. These authors became their own Independent Publishers (also known as Indies or Self-Publishers) without going through the traditional New York channels. A whole new wave in publishing began, and many of my friends chose to take this route. Stories abounded of independent authors making huge amounts of money, sometimes millions of dollars, and keeping up to 70% of the profits! I admit I was tempted to dip my big toe in the indie publishing pool, but being old school and in a critique group where most of the members were traditionally published and suspicious about the viability of indie publishing, I continued to hold out.

      However, I did meet with my agent to discuss going digital with some of my books, and she reassured me that this wasn’t the time. A sale for me was imminent, and I could possibly sell that publisher all of the books I’d written. It could happen any day, she claimed, we were so close! In fact, there was a verbal contract with a Harlequin editor who simply wanted one more rewrite. So once again, I rewrote an eighty-thousand word manuscript in three weeks, working late into the night to make the requested changes. I wrote every spare minute I could find for that New York editor and held out for the brass ring: A New York publishing contract. To make a long story short, the editor abruptly left the company and my book fell through the cracks.

      Once again, my agent reassured me that there was another editor with a New York publishing firm that was interested in my books. So I continued writing and waiting for my agent to call with the good news.

      Until one day my life changed in the blink of an eye.

      I never got that brass ring, but I sincerely feel I received something better: True personal and professional empowerment.

      The following is the story of what triggered me to find the strength and courage to make my publishing aspirations come true. Through my specific, action-oriented From Dreamer to Doer: An Indie Author Business Plan for Writing Success, I dove into indie publishing and became a doer instead of a dreamer.

      It all started on a cold February morning when I checked into a hospital at 8:40 a.m. as an outpatient for x-rays and a myelogram. For many years I have had back issues with arachnoiditis, which is clumping of the nerve roots that causes chronic pain, for which I received a spinal cord implant. Most of the time, I’ve been able to manage my back pain. But with my latest back troubles, my back would give out on me for no reason, causing severe pain that literally knocked me to the ground and made it impossible for me to stand or walk. The first time this happened, I’d been out showing a house. When I returned home and got out of my car, all at once my body was engulfed in excruciating back pain, and I fell to the floor. I could barely move! Thank God, I had my cell phone in my jacket pocket. I called my husband, and he and my daughter Aimee, who’s a nurse, came and helped me into the house.

      When my back goes out, there’s nothing my neurologist or anyone can do for me. Lying flat and perfectly still for several days is the only thing that relieves this condition. I’m rendered completely helpless. The house could burn down around me and I wouldn’t be able to move without assistance! Luckily, I have a loving husband and supportive family who take care of me when the going gets rough. For several days, I had to lie around and give my back time to heal so it would be bearable for me to stand and walk again. As a realtor, what if I was in the process of showing a house and my back went out? I couldn’t work this way anymore, so I knew I had no choice but to accept my doctor’s referral for a myelogram of my spine.

      Having had the myelogram a few years earlier, I knew what to expect. It was painful and I absolutely dreaded it. I wished I could have an MRI and be done with it, but because of my spinal cord implant, that wasn’t possible. After the test, I was supposed to lie flat for four hours to avoid a massive headache. Okay, I thought—I can deal with this. Ever prepared, I’d brought my Kindle and planned on reading during that time. I’d taken the day off from work and planned to go home and get some writing done as soon as the tests were over. After discussing the procedure, my neurosurgeon informed

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