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    The Beginner's Guide to Personal Branding
    The Beginner's Guide to Personal Branding
    The Beginner's Guide to Personal Branding
    Ebook16 pages19 minutes

    The Beginner's Guide to Personal Branding

    By Leslie Friedman

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    About this ebook

    Curious about personal branding? Know you need to develop a brand, but not sure how to do it? The Beginner's Guide to Personal Branding is the perfect place to start! You'll learn the basics of personal branding (what is it, why it's important) and how to create your own brand. Both entertaining and informative, this short read makes the complicated subject of personal branding simple and enjoyable

    LanguageEnglish
    PublisherLeslie Friedman
    Release dateFeb 24, 2017
    ISBN9781370430567
    The Beginner's Guide to Personal Branding

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    Reviews for The Beginner's Guide to Personal Branding

    4/5

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    • 2/5
      It was a good introduction to the concept of personal branding, but I wouldn't say it is a book but an advert to the author online course. The information provided is very shallow.
    • 4/5
      Great tips for getting started or comparing what you have done to where you need to be. Transparent and to the point; a good choice for those beginning a personal branding journey.

    Book preview

    The Beginner's Guide to Personal Branding - Leslie Friedman

    The Beginner’s guide to personal branding

    What exactly is personal branding?

    In 1997, Tom Peters wrote a revolutionary article in Fast Company magazine titled, The Brand Called You. His radically new concept of personal branding was exciting to few and forgotten by many. Fast forward ten years and those excited few, who understood where our culture was going, took the concept and ran with it. They became hugely influential and successful in the field of personal branding and were followed by many others eager to break into the industry. Now you have hundreds of personal branding gurus who seek to help you stand out in a world that is ever changing.  

    What those gurus understand is this: The workplace is moving away from a one size fits all. More qualified candidates are available in your industry than ever before and competition is stiff. However, they also know that you have unique accomplishments, attributes, and characteristics that set you apart from others in your career field and personal life. By embracing those attributes, you can not only make it through this workplace shift, but come out on top.  Essentially, your personal brand is the combination of attributes and

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