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    Stop Selling, Start Connecting
    Stop Selling, Start Connecting
    Stop Selling, Start Connecting
    Ebook40 pages27 minutes

    Stop Selling, Start Connecting

    By Chi Phan

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    About this ebook

    Do you want to build rewarding long-term client relationships? Then stop selling the traditional way and start connecting to the right people.

    This book introduces you to an alternative sales mindset that makes you effective at sales by being boldly authentic.

    Why push hard for a sale when you can attract the right clients the same way you make friends?

    By downloading this book, you will also get FREE access to my book on 7 habits for everyday happiness – find the link to download inside!

    LanguageEnglish
    PublisherChi Phan
    Release dateJul 28, 2016
    ISBN9781533710178
    Stop Selling, Start Connecting
    Author

    Chi Phan

    Chi is a strategic communication consultant who helps business owners engage their audience with clarity and authenticity. As a coach, she empowers those who feel stifled by mainstream thinking to create success their ways.

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      Book preview

      Stop Selling, Start Connecting - Chi Phan

      Table of Contents

      .............................................................................................................................................

      Introduction

      Have you come to the right place?

      My sales story

      Chapter 1: Get Your Story Right

      Move people emotionally

      Let the benefits speak

      Address your ideal clients

      Chapter 2: Attract the Right Clients

      Be selective about clients

      Stop convincing and competing

      Have an open intention

      Respect your audience

      Chapter 3: Authentically Engage

      Listen for connection

      Get in the right mode

      Get rid of the block

      Lean into the strength

      Chapter 4: Close with Openness

      Get comfortable with money talks

      Make memory

      Final Words

      Appendix - Worksheet

      Introduction

      This book is for entrepreneurs who want to establish rewarding long-term relationships with clients.

      Have you come to the right place?

      You decided to be self-employed because you believe in the value of your work, but somehow not enough people out there seem to get you. You read up on selling tips and enrol in courses that promise to make you a better salesperson, but you still get nervous in sales conversations.

      What’s going on?

      Most likely, the pressure of closing a sale gets to you.

      Traditional sales training often makes us feel that if we are good enough at what we do and have mastered selling techniques, we should be able make sales comfortably. A rejection can feel like a crushing verdict on our abilities, and in many cases, also our self-worth.

      Our fear of a no inhibits us from selling confidently even before we start engaging with people and, over time, saps our enthusiasm for selling. If we can let go of this fear, the sales process will become more enjoyable and we will do it more effectively as a result.

      Most of the time, making a sale is about connecting with someone effectively. As famous researcher Brené Brown found from her extensive studies, humans are wired for connection. That means we are all naturals at selling. But that’s not to say we are all naturally inclined to sell in the traditional way. Just as everyone can make friends in his or her own way, you will be able to find the clients that want you for who you are. Instead of trying to become a better salesperson to sell to virtually anyone, you may find it much easier to attract clients

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