Gastronomy, Tourism and the Media
By Warwick Frost, Jennifer Laing, Gary Best and
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About this ebook
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and social media. The book emphasises the notion of gastronomy as a dynamic concept, in particular how it has recently become more widely used and understood throughout the world. The volume introduces core concepts and delves more deeply into current trends in gastronomy, the forces which shape them and their implications for tourism. The book is multidisciplinary and will appeal to researchers in the fields of gastronomy, hospitality, tourism and media studies.
Warwick Frost
Warwick Frost is Professor of Tourism, Heritage and the Media at La Trobe University, Australia. His research interests include heritage tourism, tourism and the media, events and environmental history. With Associate Professor Jennifer Frost, he is Co-Editor-in-Chief of the Journal of Heritage Tourism. He is the author or editor of 16 books. His most recent are, Jennifer Frost and Warwick Frost, Medieval Imaginaries in Contemporary Media, Heritage and Tourism (Routledge, 2022) and Warwick Frost, An Environmental History of Australian Rainforests until 1939: Fire, Rain, Settlers and Conservation (Routledge, 2021).
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