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    Google Adwords: An Introduction | The Ulitimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!
    Google Adwords: An Introduction | The Ulitimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!
    Google Adwords: An Introduction | The Ulitimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!
    Ebook84 pages35 minutes

    Google Adwords: An Introduction | The Ulitimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!

    By James Lynch

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    About this ebook

    There is no time like the present to get into the Pay Per Click game.
    Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how to do it right.

    Google AdWords is most certainly the best place to start, as practically every other pay per click platform has in some form or another modeled its foundation around the basic AdWords type PPC concepts.

    What this book is about:
    Google AdWords - An Introduction, is a guide for you to run through and see if you think that Google AdWords is something you want to learn more about...

    This book is for you if:
    You would like to see at a very high level, how you can use PPC / Google AdWords to drive highly targeted traffic to ANY website.
    or
    You're thinking about maybe becoming a Certified Google AdWords Professional and taking on clients of your own, and running their pay-per-click campaigns for them and GET PAID.
    or
    You may be thinking about working directly for a business or advertising agency and running PPC campaigns for them as a Search Engine Marketing – PPC Professional.

    Becoming a Certified Google AdWords Professional opens many, many doors in the world of online marketing. I'll show you how to become Google Certified and get on the fast track to becoming a Search Engine Marketing - PPC Professional that is in extremely high demand in the digital marketing space today.

    This book may also be for you if:
    You find yourself at a crossroads and:

    1 - You’re stuck in a dead-end job: customer service, sales or otherwise and you’re wanting to improve your job status, career choices and your PAY.

    2 - You’re thinking about becoming an AdWords Certified Consultant serving your own clients as a consultant or at an agency.

    3 - You’re an entrepreneur, coach or business owner and you want to learn more about paid media buying to market yourself and your business online.

    This book is intended to help you to get a high level vision and overview of the Google AdWords & Pay Per Click Advertising.

    Whatever your current situation, this book will give you a taste of what it’s like inside the world of Pay Per Click Advertising. After reading through once or twice... YOU WILL KNOW IF PPC is right for you at this point and time in your business/career/life.

    What this book is NOT about.
    This book is not about the latest and greatest tips and tricks for using Google AdWords... I do offer extensive AdWords PPC training through my web site: PPCequation.com - Both free and paid training can be found there. I just want to be 100% transparent with you and let you know that this book is not going to make you a PPC expert in one read. It's simply an introduction to the industry, either for the business owner / entrepreneur wanting to drive more traffic to his offerings or for someone thinking about becoming a Pay Per Click Professional as a career.

    Take a look inside at the table of contents before you order to see all that's covered...
    I guarantee you will find some great takeaways... gold nuggets and bonuses within.
    So please: Read, Relax and Enjoy!

    LanguageEnglish
    PublisherJames Lynch
    Release dateJul 10, 2015
    ISBN9781310451645
    Google Adwords: An Introduction | The Ulitimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!
    Author

    James Lynch

    James Lynch was born and raised in and around Milwaukee, WI, the second of five children. At 6'4" in height, he is by far the shortest male in his family. His dog is more popular on social media than he is.James grew up consuming storytelling in many forms, from Dickens novels to Japanese tokusatsu. He takes his work very seriously and himself not at all.

    Read more from James Lynch

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      Book preview

      Google Adwords - James Lynch

      Google AdWords

      An Introduction

      The Ultimate Guide to the Many Opportunities

      Available For the Pay Per Click Professional

      For Your Business & For Your Career

      Table of Contents

      Disclaimer-Terms

      Bonus Offer

      About the Author

      What People Are Saying

      Free Audio Book

      Introduction

      What this book is about

      What this book is not about

      Who did I write this book for?

      This book is for you if…

      Why did I write this book?

      Chapter 1

      Paid Search Experts are in Demand!

      Available PPC Positions – Duties - Compensation

      What’s PPC All About and How Does it Work?

      Chapter 2

      Anatomy of a PPC Account

      Networks

      Campaigns

      Ad Groups

      Ads

      Keywords

      Stats, Metrics and Terms You Should Know

      Chapter 3

      Putting it all together

      Conversion & Cost Per Acquisition

      What are you trying to accomplish with PPC?

      Chapter 4

      Optimization Checklists

      Optimizing Landing Pages

      Optimizing Keywords

      Optimizing Ads

      Optimizing Ad Groups

      Optimizing Campaigns

      Chapter 5

      Quality Score

      Quality Score and Ad Rank

      Chapter 6

      Google AdWords Certification Exams

      Recommendations for the Best Exam Experience

      Chapter 7

      Now What?

      Free PPC Training Webinars

      To Sum Up

      Copyright © 2015 by James Lynch

      All Rights Reserved

      Terms & Disclaimers

      The information contained within this e-Book is strictly for educational purposes.

      If you wish to apply ideas contained in this e-Book, you agree to take full responsibility for any and all of your actions.

      The author has made every effort to ensure the accuracy of the information within this e-Book was correct at time of publication. The author does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause.

      AdWords and Google are registered trademarks of Google Inc., which was not involved in nor are sponsors of this publication.

      All Rights Reserved. This book is self-published by the author James Lynch.

      No part of this publication may be reproduced in any form, by any means without the expressed written permission of the author. This includes reprints, excerpts, photocopying, recording, or any future means of reproduction. All inquiries should be directed to http://ppcequation.com/contact/

      The information provided within this eBook is for general informational purposes only. While we try to keep the information up-to-date and correct, there are no representations or warranties, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this eBook for any purpose. Any use of this information is at your own risk.

      The methods describe within this eBook are the author’s personal thoughts. They are not intended to be a definitive set of instructions for this project. You may discover there

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