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    Guerrilla Auto Sales: Marketing for Today's Car Customer
    Guerrilla Auto Sales: Marketing for Today's Car Customer
    Guerrilla Auto Sales: Marketing for Today's Car Customer
    Ebook50 pages32 minutes

    Guerrilla Auto Sales: Marketing for Today's Car Customer

    By Justin Desjardins

    4.5/5

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    Read preview

    About this ebook

    Guerrilla Auto Sales was designed and written by a salesman for salesman. Justin Desjardins background in marketing has made him a huge success in the car industry. The guerrilla marketing techniques used in this book can be the difference to mild success in the car business and being wildly successful.

    Justin’s humorous take on the car sales industry as a whole makes the book easy to digest and fun to read. This book wasn't made for management; it was made for the car salesman that wants to maintain a consistent quantifiable success rate on the sales floor.

    If you hate making cold calls and dealing with outdated orphan lists this is the book for you. Justin will show you how to come up with killer marketing plans, to keep your personal sales business on the razors edge of the industry when everyone else is crying for customers.

    Justin was successful on the sales floor and maintained top positions in ever dealership he worked for using these easy to apply techniques to maintain a steady stream of customers straight to him.

    This is not a how to sell a car sales book. This book was designed to build a thriving business for yourself and keep customers flowing in and buying cars for the rest of your career.

    Car sales are fun and Guerrilla Marketing is an enjoyable way to succeed in the business. Justin promotes simple, cheap, and easy ways that no one else is doing to make your prospecting fun and ahead of the curve on your competition.

    Justin also shares ways of keeping your business life in its place. The sales industry has a tendency of straining relationships and making you spend more hours at work then at home. You can balance both and still be wildly successful with these easy to implement techniques and strategies to work smart not hard.

    LanguageEnglish
    PublisherJustin Desjardins
    Release dateMay 20, 2015
    ISBN9781310023545
    Guerrilla Auto Sales: Marketing for Today's Car Customer
    Author

    Justin Desjardins

    Justin Desjardins is a seasoned marketing consultant. With a proven track record of turning sales and product based businesses around and launching them to the next level. Justin decided to lend his expertise to writing marketing and sales based materials anyone can pick up and run with.Justin is outgoing and boisterous in life and on the page. Justin's sense of humor is very prevalent in his writing while still making valid, understandable points that help readers get the information they need in an approachable way.Justin is a father of 4 and holds family above all else."Thank you for taking the time to read my books.""Be Successful!" - Justin Desjardins

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    • 5/5
      Good book not much on selling and honestly you don’t need it good gold nuggets tho :)

    Book preview

    Guerrilla Auto Sales - Justin Desjardins

    Guerrilla Auto Sales

    Marketing yourself for TODAY'S car buyer

    By Justin Desjardins

    Copyright © 2015 by Desja Publishing.

    Find out more at:

    DesjaPublishing.com

    Smashwords Edition

    Why I Wrote Guerrilla Auto Sales

    As a car salesman, I have been through countless training sessions, webinars, and You can make 6 figures selling cars books and videos. Although I have found some really great tips and tricks I always felt that they lacked current information.

    My background is in marketing, specifically internet marketing. Our firm was wildly successful in low, to no cost marketing campaigns; now popularly known by the adage Guerrilla Marketing. (This was before that book was written). When I ventured into car sales I quickly realized that my skill set was transferable; all of the tricks I used as a marketing expert easily translated to marketing myself as a salesman.

    That is why I wrote this book: I believe, if given the right tools and a basic sales skill-set, anyone can brand themselves just like a product, and be successful in the car industry. The information in this book can be easily translated into not only car sales, but any sales or marketing career.

    Be Successful!

    Why You Should Read This Book

    There are thousands of books out there on sales (lots of them suck), as well as a copious amount of of Zig Ziglar wannabes. Perhaps I fall into this category, but who cares? Zig Ziglar was a wicked speaker, AND a pretty cool old dude who revolutionized the sales industry. He even created a whole new language for sales people. The term UP (unsolicited prospect) would not exist if not for him.

    Right ... right… Why you should read this book. Sorry, A.D.D. is a prerequisite for a good sales person.

    This book will help you market to your own potential clients so you don't have to rely on ‘UPs’ anymore. Making your own steady stream of customers is easier than you might think.

    You won’t see the same old crap (I know; eloquent, right?) you always see regurgitated over and over again. You will see new regurgitation ... err ... wait, no, there has to be a more appealing word I can use here. Um, new super cool things that are not projectile in nature. (Wow, writing an intro is hard!)

    The information you will receive in this manuscript will change the way you look at today’s customers and people

    Enjoying the preview?
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