Visit My Site, Bitch! Unconventional SEO Tactics for 2014: Increasing Website Traffic Series, #2
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About this ebook
If you’re an established site or from a prominent company, don’t read this book.
If you know everything there is to know about SEO, link-building, and increasing website traffic, don’t read this book.
If your site is getting thousands of hits a day, tons of advertising love, and it just can’t do any better, don’t read this book.
If your site is small, has just started, can’t find its wings, or is just chugging along without making any waves whatsoever, read this book.
Getting your site noticed is tough, but not impossible. And it doesn’t have to take a lot of time either. If you copy what everyone else does, take your cues from the Big Boys, and simply ride the coattails of others then yes, your site will hum along nicely.
If you want to throw caution to the wind, put your site on the edge, and make so many waves that you knock over those larger boats then this book will give you tips and advice on how to get started.
It’s not always nice and it’s not always pretty, but it is SEO, and I’m glad you’ve decided to buy the ticket – now get ready to take the ride.
Greg Strandberg
Greg Strandberg was born and raised in Helena, Montana. He graduated from the University of Montana in 2008 with a BA in History.When the American economy began to collapse Greg quickly moved to China, where he became a slave for the English language industry. After five years of that nonsense he returned to Montana in June, 2013.When not writing his blogs, novels, or web content for others, Greg enjoys reading, hiking, biking, and spending time with his wife and young son.
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Visit My Site, Bitch! Unconventional SEO Tactics for 2014 - Greg Strandberg
Introduction
Visit My Site, Bitch!
‘Visit my site, bitch!’
That’s often what frustrated content marketers and SEO artists will say when things just aren’t going their way. Perhaps they’re buying the best analytics software out there, or maybe investing heavily in link-building campaigns. It could be that hundreds or thousands of dollars are spent each month on hot-shot content writers and in-house SEO teams. And I bet all of them are taking their cues from other, more established sites.
But for some reason none of it seems to be working. No matter how much time and money is thrown at the problem it just won’t go away, and one fundamental truth shines through – no one’s interested in them.
So they get offended, and lash out, and generally make things worse. ‘Visit my site, bitch!’ for them becomes nothing more than a cry of desperation.
Other sites don’t fall into this trap. Instead of becoming frustrated they become inspired, finding more competitive and original solutions to problems that vex others. Many are small and agile, able to react quickly to changing trends and emerging markets. And the very best break away from what they were taught and blaze their own trails through the wilderness, lighting the way for those who come behind.
They’re the hearty souls and proud spirits that cry out ‘visit my site, bitch!’ not in any derogatory or frustrated way, but to show you that this is where it’s at, where the party’s started, and where the future’s heading. For them it’s not a cry of desperation, but a cry of success – they’ve arrived.
We’ll talk about how your site can arrive in three detailed sections of this book. The reason the book is divided into three parts is because there’s really three stages of SEO and blogging you’ll need to go through.
The structure of this book follows the idea of former Harvard Psychology professor and LSD-guru Timothy Leary. In 1967 Leary uttered the line turn on, tune in, drop out
to the Be-In, a peace and music festival of 30,000 in San Francisco.
According to Leary’s own recollections he first heard the phrase from the philosopher Marshall McLuhan over lunch in New York. McLuhan’s ideas and how they apply to SEO will be discussed in the book’s last chapter. For now, a good question would be what does this mean and why the hell are we using it?
To Leary the phrase ‘turn on’ meant a new way to become conscious of the environment around us. ‘Tune in’ was to interact with that environment while also expressing a new perspective on it. And finally ‘drop out’ meant committing yourself to your own course, one that involved self-reliance, the questioning of convention, and change.
This is the template for this book and the template you should follow going forth in 2014. Turn on to what’s happening now in regard to SEO. Tune in by creating content which conforms to those principles. And finally drop out by charting your own course that puts you on a path to your own future.
Let’s go over it one point at a time:
– First you’ll need to turn on. What I mean by this is that you have to turn on your receptors to what’s around you and what’s out there. This often means you have to check out other sites in your industry or niche, find out what’s happening on social media, and even think about aspects of your website and business that you may never have considered before.
– Next you’ll need to tune in. This means that you have to take all that knowledge and information you’re getting from turning on to what others are doing and use it to tune your site’s users in to your unique take on that message. To do that you have to have a plan, be proactive in implementing and fulfilling it, and take the necessary steps to ensure you’re a viable option and going concern for some time to come.
– Finally you’ll need to drop out. This is probably the hardest thing for most bloggers and website owners to accept or even try. It pretty much means you have to say ‘fuck it’ and follow your own path. The first two steps get you off the ground, mainly by showing you what’s out there so you can thinly veil your copies of it. By the time you drop out you’re taking what you learned and heading off into the unknown to find your own voice and create something unique. This can often be messy, and you may lose some of those early users and even fans. But just like a snake sheds its skin or a caterpillar turns into a butterfly, you too need to transform and become something different. This section will give you one possible approach for doing that.
Listen, no one comes into the world knowing everything. You have to live and learn. Then you have to begin copying what’s been done before. And finally you have to ditch all of that and set out on your own.
Leonardo da Vinci never painted the Mona Lisa because of what he saw it in an art book and Steve Jobs didn’t tinker in his garage to try and equal IBM. If you turn to what’s happening in your industry or niche, tune in your users to create content they expect, and then drop out all the stops and really start taking the bull by the horns you’ll get to that place you’ve always wanted to be.
I’m not going to lie to you – the language in this book is frank and may be upsetting to some readers. If you’re offended I urge you to stop reading now and not buy this book. Compelling and unique internet content isn’t peaches and cream and you certainly shouldn’t feel like you’re taking a walk in the park while you’re reading it. It should hit you hard and fast and take no prisoners, leaving your readers so shocked they’ve no choice but to tune in again to see what you’ll do next.
That’s the content you want to create, and following the steps in Part III you’ll get there.
If you’re looking for advice on how to write each page of your website, from your About Us page to your Footers and FAQs, then check out my other book Write to the Top: A How To for Website Content Writing and Increasing Internet Traffic. It gives you lots of great tips on making compelling content for each of your site’s pages.
C’mon! This Book is a Put-On and You Know It!
I also know that a lot of people are thinking this book is rubbish, the cover is just meant to grab attention, and there’s nothing good inside. That’s why I’d like to do a chapter review here so you don’t have to waste your time buying and returning a copy.
Part I – Turn On
Finding Your Big Brother: The first chapter discusses a lot of the terms in this book and should help you find sites you can follow, learn from, and then move past.
SEO as Science, SEO as Art: In this section we’ll take a look at some of the basic principles of SEO, many coming from copywriting, and some of the ways it more resembles art.
Content Curators: Today’s Bodhisattvas: This chapter discusses how important it is for you to find curation sites that will give you loads of content quickly, saving you time and resources for more important pursuits.
Multiple Landing Pages and Traffic Conundrums: Here we’ll discuss the power of landing pages and how you can tap into those you didn’t even know you had.
Exit Pages Give You Value: Lots of people hate the pages that people exit on, but the truth is you can learn a lot about what your visitors don’t like, and how you can turn things around as a result.
How the Hell Do I Close This Ad?: For many pop-up advertisements are a great source of cash and contacts. For most users they’re just a source of consternation. This chapter discusses them in a way that could give you pause.
Social Media and the Urge to Share Too Much: Ever regret letting that friend into your life, you know, the one that shares too much? Well that’s how a lot of people are thinking of you, and here’s what you can do about it.
Video Blogs, Pod Casts and...Puppy Videos?: Reading just takes too much time, and besides, the medium is just all wrong. That’s how lots of people subconsciously think, and videos will only grow in popularity.
Guest Posts: The Best Advertising You’ll Never Buy: You don’t have to join the lecture circuit to get your message across and come off as an authority in your field – that’s what guest posts are for!
Part II – Tune In
Why’s Your Website Telling Me to ‘Go Fuck Myself?’: That’s what you’re telling me when I come over and you’ve got nothing new for me. What, are we supposed to just read over the old content and pretend this never happened? Jeez, give your hours of operation at least!
Writing a Website’s Mission Statement: Most companies do it, and most governments at least try. So why aren’t you doing it with your site? Hey, maybe they’ll frame it in bulletproof glass one day!
Always Be Increasing Blog Traffic: I think this chapter kind of speaks for itself, but judging from how many sites out there are actively trying not to increase their traffic, I thought it could be discussed once again.
Editing Your Website Long-term: Your site’s like a tree – growing and branching out. Sometimes you’ve got to get in there with the pruning shears and cut out all the dead wood. When Google’s your neighbor this is a good idea.
How You Can Get Your Blog to 100 Posts Fast: If you can get your site up to 100 posts you can really do anything with it. It might seem like a small number but this milestone is one most will never see.
Part III – Drop Out
Why Websites That Say ‘Fuck It’ Do Better Long-term: Are you going to do what others tell you to do for the rest of your life? This