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    Google+ for Authors and Bloggers: Increasing Website Traffic Series, #4
    Google+ for Authors and Bloggers: Increasing Website Traffic Series, #4
    Google+ for Authors and Bloggers: Increasing Website Traffic Series, #4
    Ebook67 pages30 minutes

    Google+ for Authors and Bloggers: Increasing Website Traffic Series, #4

    By Greg Strandberg

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    About this ebook

    You want to increase your website traffic and sell more eBooks – that’s a given. So how do you do it?

    The answer’s with an effective content marketing campaign. And by effective I mean one that gets your site’s content out there without angering moderators and getting you kicked out of social media groups.

    You also need a social network that gives you engagement, not just a few likes on a page and nothing else. Google+ is that network, one that allows you to grow and learn and improve yourself. Those are all things you need to increase sales and drive traffic.

    This book lays out how you as an author or blogger can get started with Google+ and increase your followers quickly. That means more eyes on your book or your blog…and hopefully both! It's all here, updated and current for 2015, ready to help you succeed.

    LanguageEnglish
    PublisherGreg Strandberg
    Release dateJul 26, 2014
    ISBN9781310632945
    Google+ for Authors and Bloggers: Increasing Website Traffic Series, #4
    Author

    Greg Strandberg

    Greg Strandberg was born and raised in Helena, Montana. He graduated from the University of Montana in 2008 with a BA in History.When the American economy began to collapse Greg quickly moved to China, where he became a slave for the English language industry. After five years of that nonsense he returned to Montana in June, 2013.When not writing his blogs, novels, or web content for others, Greg enjoys reading, hiking, biking, and spending time with his wife and young son.

    Read more from Greg Strandberg

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      Book preview

      Google+ for Authors and Bloggers - Greg Strandberg

      Introduction – Socially Engaged

      You want to increase your website traffic and get more eBook sales – that’s a given. So how do you do it?

      The answer’s with an effective content marketing campaign. And by effective I mean one that gets your site’s content out there without pissing off Google or getting you kicked out of social media groups.

      By now you’ve probably noticed my use of Google+. Perhaps you’ve noticed the Google+ badge I’ve got on my blog’s sidebar, as well as the Google+ follow button I’ve got on the homepage.

      What I especially hope you’ve noticed, however, are the number of followers I have.

      Back in May I had just over 480 followers, up from about 160 of the month before.

      So how’d I get an extra 300 people in a month to follow me? And how did I get 1,600 more to follow me just a couple months later? Simple, I followed some fast and easy social media principles.

      I continued to follow those principles and by February 2015 I was up to nearly 5,500 followers:

      So what are these principles that allowed me to increase my followers by 326% in less than a year, and how can you make them work for you? Here are a few:

      – Develop a Content Calendar: We’re not just talking about coming up with posts, but organizing those posts in such a way that they’re in-line with your site’s blog categories. If you’re serious about having a blog long-term and selling more eBooks you’ll need this simple bit of infrastructure in place right from the get-go.

      – Assign Your Marketing Goals: Now that you’ve decided on what new content your site is going to have, you need to figure out who will be interested in it. You’ll eventually get to the point where your content is in-line with what your communities want and need, which you’ll eventually realize from interaction with your groups over time.

      – Choose Your Communities: You really only want to share your content three times on Google+, and that’s a good rule of thumb to follow for other social media platforms as well. In fact, with Facebook you might even want to do less.

      – Stay Engaged: Keeping active on your social media platforms is essential if you want to have long-term success with your content marketing campaign. That means you have to comment on other posts, share content that’s not your own, and even ask questions from time to time instead of posting content. All of this builds authority within the group, and makes it easier and more acceptable for you to share more well into the future.

      – Capitalize on Your Marketing Campaign(s): Now that you’re sharing content and commenting on other content, how can you make that work for you? Sure, you might be getting more traffic to your own site, and you’ll begin to see those links pretty quickly. But how can that

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