Thoughts on Design
By Paul Rand and Michael Bierut
3.5/5
()
About this ebook
Paul Rand
Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.
Related to Thoughts on Design
Related ebooks
Graphic Design Theory: Readings from the Field Rating: 3 out of 5 stars3/5Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students Rating: 0 out of 5 stars0 ratingsGraphic Design: The New Basics (Second Edition, Revised and Expanded) Rating: 5 out of 5 stars5/5Graphic Design Rants and Raves: Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice Rating: 3 out of 5 stars3/5Design Cult Rating: 0 out of 5 stars0 ratingsDesign School Reader: A Course Companion for Students of Graphic Design Rating: 0 out of 5 stars0 ratingsHow Designers Think: The Design Process Demystified Rating: 5 out of 5 stars5/5The Senses: Design Beyond Vision Rating: 0 out of 5 stars0 ratingsHow to Be a Graphic Designer without Losing Your Soul Rating: 4 out of 5 stars4/5Citizen Designer: Perspectives on Design Responsibility (Second Edition) Rating: 3 out of 5 stars3/5The Bauhaus Ideal Then and Now: An Illustrated Guide to Modern Design Rating: 4 out of 5 stars4/5AIGA Professional Practices in Graphic Design Rating: 0 out of 5 stars0 ratingsDesigners Don't Have Influences Rating: 0 out of 5 stars0 ratingsDesign Languages Rating: 0 out of 5 stars0 ratingsHow Design Makes the World Rating: 5 out of 5 stars5/5Designers Don't Read Rating: 0 out of 5 stars0 ratingsGraphic Design Reader Rating: 0 out of 5 stars0 ratingsLooking Closer 5: Critical Writings on Graphic Design Rating: 4 out of 5 stars4/5For the Love of Design Rating: 0 out of 5 stars0 ratingsYou Are Not an Artist: A Candid Guide to the Business of Being a Designer Rating: 0 out of 5 stars0 ratingsIconic Product Design: An Illustrated History of the World's Most Innovative Devices Rating: 0 out of 5 stars0 ratingsNotan: The Dark-Light Principle of Design Rating: 4 out of 5 stars4/5Design History and the History of Design Rating: 2 out of 5 stars2/5Marketing Illustration: New Venues, New Styles, New Methods Rating: 0 out of 5 stars0 ratingsBlack, Brown + Latinx Design Educators: Conversations on Design and Race Rating: 0 out of 5 stars0 ratingsColor, Facture, Art and Design: Artistic Technique and the Precisions of Human Perception Rating: 0 out of 5 stars0 ratingsDesign School Wisdom: Make First, Stay Awake, and Other Essential Lessons for Work and Life Rating: 5 out of 5 stars5/5The Education of a Graphic Designer Rating: 5 out of 5 stars5/5
Design For You
A Victorian Lady's Guide to Fashion and Beauty Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Feck Perfuction: Dangerous Ideas on the Business of Life Rating: 4 out of 5 stars4/5Paperbacks from Hell: The Twisted History of '70s and '80s Horror Fiction Rating: 4 out of 5 stars4/5The New Bohemians Handbook: Come Home to Good Vibes Rating: 4 out of 5 stars4/5Expressive Digital Painting in Procreate Rating: 5 out of 5 stars5/5Story: Style, Structure, Substance, and the Principles of Screenwriting Rating: 4 out of 5 stars4/5Become An Exceptional Designer: Effective Colour Selection For You And Your Client Rating: 3 out of 5 stars3/5The Designer's Dictionary of Color Rating: 5 out of 5 stars5/5Picture This: How Pictures Work Rating: 4 out of 5 stars4/5Elements of Style: Designing a Home & a Life Rating: 4 out of 5 stars4/5Lettering Alphabets & Artwork: Inspiring Ideas & Techniques for 60 Hand-Lettering Styles Rating: 5 out of 5 stars5/5Architecture 101: From Frank Gehry to Ziggurats, an Essential Guide to Building Styles and Materials Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Graphic Design Rules: 365 Essential Design Dos and Don'ts Rating: 4 out of 5 stars4/5Creative Workshop: 80 Challenges to Sharpen Your Design Skills Rating: 4 out of 5 stars4/5Hand Lettering on the iPad with Procreate: Ideas and Lessons for Modern and Vintage Lettering Rating: 4 out of 5 stars4/5The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions Rating: 4 out of 5 stars4/5Writing That Works, 3rd Edition: How to Communicate Effectively in Business Rating: 3 out of 5 stars3/5Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students Rating: 4 out of 5 stars4/5101 Midjourney Prompt Secrets Rating: 3 out of 5 stars3/5Crochet: Fun & Easy Patterns For Beginners Rating: 5 out of 5 stars5/5Live Beautiful Rating: 4 out of 5 stars4/5How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer Rating: 4 out of 5 stars4/5Paperback Crush: The Totally Radical History of '80s and '90s Teen Fiction Rating: 4 out of 5 stars4/5Lolita - The Story of a Cover Girl: Vladimir Nabokov's Novel in Art and Design Rating: 5 out of 5 stars5/5Down to Earth: Laid-back Interiors for Modern Living Rating: 4 out of 5 stars4/5The Kaufmann Mercantile Guide: How to Split Wood, Shuck an Oyster, and Master Other Simple Pleasures Rating: 4 out of 5 stars4/5
Reviews for Thoughts on Design
22 ratings0 reviews
Book preview
Thoughts on Design - Paul Rand
Preface to the Third Edition
In this edition of Thoughts on Design, the writer has made certain emendations. However, these do not materially alter his original thoughts or intentions. It is for the purpose of clarifying some of the ideas and enriching the visual material that a portion of the text has been revised and a number of illustrations have been replaced.
When this book was first written, it was the writer’s intention to demonstrate the validity of those principles which, by and large, have guided artists (designers) since the time of Polycletus. The author believes that it is only in the application of those timeless principles that one can even begin to achieve a semblance of quality in one’s work or understand the transient nature of the fashionable.
It is the continuing relevance of these principles that he wishes to emphasize, especially to those students and designers who have grown up in a world of pop and minimal art.
The author is indebted to all the advertisers, publishers, and manufacturers who have provided the opportunities for creating the visual material shown in this book. He also wishes to express his thanks to the typesetters and proofreaders for their help, and to the publishers for making a new edition of this book