Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Video Scribing
    Video Scribing
    Video Scribing
    Ebook64 pages27 minutes

    Video Scribing

    By Jon Air, Eric Oakland and Chipp Walters

    5/5

    ()

    Read preview

    About this ebook

    It was the most watched TED talk of all time. But that's nothing compared to what happened next.

    RSA Animate turned Sir Ken Robinson's creativity talk into a whiteboard video. It got half a million views in the first week.

    The animated version now has over 11 million views on YouTube alone.

    How can a single, short animation take a great talk and make it go viral?

    Video Scribing takes you from the dank caves of prehistoric Europe to the New York Stock Exchange in search of the answer. Tap into your ancestral need to scrawl stories on the wall. Read through the ranks of governments who have turned to whiteboard video to get their message across. Learn from the science behind this unique style of communication.

    Then find out how to do it yourself.

    Follow in the footsteps of the amazing fifth graders who sent a scribe to President Obama, and use our simple guides to elevate your scribe videos to a higher professional and artistic level.

    Or simply find out how a single whiteboard video made one businessman $100,000 richer.

    Drawn from the expertise of leading whiteboard specialists, Video Scribing is the definitive guide to whiteboard animation. For teaching, for business, for training – the ultimate video style has arrived.

    LanguageEnglish
    PublisherJon Air
    Release dateAug 4, 2014
    ISBN9781310670497
    Video Scribing

    Related to Video Scribing

    Related ebooks

    Applications & Software For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Facebook Is Testing Ways To Compensate Video Creators So It Can Cut Into YouTube's Dominance

      Mar 19, 2018

      If you're a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the co

      2 min read

    • Article

      Reed Hastings

      Sep 11, 2020

      Do you remember that there was a time in this country when people received little plastic discs in the mail in red envelopes? That’s crazy! We still have 2 million DVD members, because on DVD you get a comprehensive selection—we have all the HBO stuf

      2 min read

    • Article

      Reed Hastings

      Sep 11, 2020

      Reed Hastings
      2 min read

    • Article

      Inbox

      Mar 18, 2023

      Write to the Editor at ap.ed@kelsey.co.uk and include your full postal address. Please don’t send letters in the post as there is no one in the office to receive them. Replies are from the Editor unless otherwise stated To print or not to print – the

      5 min read

    • Article

      40 Years Of Talking Tech

      May 18, 2020

      40 Years Of Talking Tech
      22 min read

    • Article

      Earwaves

      Aug 5, 2021

      Earwaves
      3 min read

    • Article

      Unreliable Narrator

      Jun 18, 2020

      Unreliable Narrator
      3 min read

    • Article

      Mark Dalton

      Sep 17, 2020

      Mark Dalton
      8 min read

    • Article

      Q&A

      Sep 1, 2023

      George Lucas hired you to start the computer division at Lucasfilm in 1979. Seven years later, that division was sold to Steve Jobs and became Pixar. The rest is history. What was it like running Pixar in the early days? My leadership mindset actuall

      7 min read

    • Article

      Your Approach To Innovation Is Probably Wrong

      May 15, 2019

      This piece begins with a lesson in Latin. Bear with me. The word ‘innovation’, as it’s used ad nauseam today, refers to ‘the introduction of something new. A new idea, a new method or a new device that is novel’. On the surface, this Merriam-Webster

      4 min read

    • Article

      Photography

      May 15, 2023

      Photography
      5 min read

    • Article

      19 Viva La Dirt League

      Jun 21, 2018

      19 Viva La Dirt League
      2 min read

    • Article

      A Talk About Kevin

      Dec 11, 2023

      A Talk About Kevin
      4 min read

    • Article

      Shaw Thing

      Nov 8, 2020

      In pride of place on the wall of Andrew Shaw’s study is a framed medal and citation for Officer of the New Zealand Order of Merit, ONZM. Awarded in 2001 for services to broadcasting, the medal is one of the few things, other than his family and dog L

      7 min read

    • Article

      Bloom in Zoom

      May 6, 2021

      Bloom in Zoom
      4 min read

    • Article

      Embracing Designed Complexity

      Aug 12, 2018

      Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world’s leading strategic communications agencies, he is a proven thought-leader, regularly being published and

      4 min read

    • Article

      Historical Consultant

      Jul 7, 2021

      Historical Consultant
      4 min read

    • Article

      The Seven Rules Of Great Content

      Jun 21, 2018

      Thriving at the intersection of production and creative strategy, its showreel from the past year includes the likes of Les Mills, Icebreaker, Scapegrace (previously known as Rogue Society) and NZ Avocado. Sam Stuchbury, founder and creative director

      4 min read

    • Article

      The Art Of The Potcast

      Mar 20, 2020

      The Art Of The Potcast
      5 min read

    Related categories

    Reviews for Video Scribing

    5/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Video Scribing - Jon Air

      Introduction

      caveman

      There was a dinosaur, a caveman and a whiteboard

      This book will take you from the dank caves of prehistoric Europe to the New York Stock Exchange. We’ll go to Jurassic Park to learn how to make dinosaurs, and to the tenth birthday party of Facebook.

      We’ll meet a type of video that helps us remember things – better and for longer. We’ll see how these videos are persuasive and three times more likely to be shared than a talking head. And we’ll find out how just one of these videos can make you $100,000.

      What is the video type?

      Some people call it video scribing. Others like to say whiteboard animation or fast drawing. Either way, its effect is magic.

      Video scribing starts with a blank whiteboard – and lets you tell your story with bold images and absorbing voiceover. It’s a highly contemporary medium that has revolutionised communication for companies and individuals across the world.

      But what makes a great scribe? And why is video scribing so powerful?

      Drawing on expert knowledge, detailed research and a collective wealth of experience, this book provides a unique introduction to the history of scribing and what makes a great scribe video – one that will engage a viral audience and bring your message to life. We also look at how to make your scribes technically superb, eye-catching and memorable in Part 2 – a practical guide to whiteboard animation.

      What’s your story?

      Communicators throughout the ages – from Zhuangzi to Jesus, Aesop to Jay-Z – have known that stories are one of the best ways to convey a message.

      Scribing is a perfect medium for stories and visual metaphors, as it will, quite literally, draw in your audience and capture their interest throughout.

      You might be struggling to communicate your business’s unique selling point or USP. You might be dying to shout about an idea in a way that will actually make people sit up and listen. You might want to spark off a little more imagination in your class of teenagers.

      Video scribing is the tool you’ve been waiting for. Let’s find out why.

      PartOne

      Chapter 1: What is video scribing?

      Swedish flag
      Enjoying the preview?
      Page 1 of 1