The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004
()
About this ebook
The Electoral College has played an important role in presidential politics since our nation’s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won—and lost.
Shaw’s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases—plus key contacts in the Gore and Kerry camps—Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affected voters’ preferences and opinions—not in huge numbers, but enough to shift critical votes in key battlegrounds.
Bridging the gap between those who study campaigns and those who conduct them, The Race to 270 will provide political scientists and practitioners alike with fresh insights about the new strategies that stem from one of our oldest institutions.
Related to The Race to 270
Related ebooks
Timing and Turnout: How Off-Cycle Elections Favor Organized Groups Rating: 0 out of 5 stars0 ratingsSteadfast Democrats: How Social Forces Shape Black Political Behavior Rating: 0 out of 5 stars0 ratingsLegislative Style Rating: 0 out of 5 stars0 ratingsPost-Racial or Most-Racial?: Race and Politics in the Obama Era Rating: 0 out of 5 stars0 ratingsDemocracy in Suburbia Rating: 4 out of 5 stars4/5Strength in Numbers?: The Political Mobilization of Racial and Ethnic Minorities Rating: 0 out of 5 stars0 ratingsThe Cash Ceiling: Why Only the Rich Run for Office--and What We Can Do about It Rating: 0 out of 5 stars0 ratingsCitizen Lobbyists: Local Efforts to Influence Public Policy Rating: 0 out of 5 stars0 ratingsIn-Your-Face Politics: The Consequences of Uncivil Media Rating: 0 out of 5 stars0 ratingsPolarized: Making Sense of a Divided America Rating: 3 out of 5 stars3/5Civic Talk: Peers, Politics, and the Future of Democracy Rating: 5 out of 5 stars5/5Going Negative Rating: 5 out of 5 stars5/5The Obligation Mosaic: Race and Social Norms in US Political Participation Rating: 0 out of 5 stars0 ratingsRacial Realignment: The Transformation of American Liberalism, 1932–1965 Rating: 4 out of 5 stars4/5Albert Gore, Sr.: A Political Life Rating: 0 out of 5 stars0 ratingsWho Wants to Run?: How the Devaluing of Political Office Drives Polarization Rating: 0 out of 5 stars0 ratingsCrossing the Aisle: How Bipartisanship Brought Tennessee to the Twenty-First Century and Could Save America Rating: 0 out of 5 stars0 ratingsRun the Other Way: Fixing the Two-Party System, One Campaign at a Time Rating: 3 out of 5 stars3/5Boss Rove: Inside Karl Rove's Secret Kingdom of Power Rating: 3 out of 5 stars3/5When the Senate Worked for Us: The Invisible Role of Staffers in Countering Corporate Lobbies Rating: 5 out of 5 stars5/5Presidential Party Building: Dwight D. Eisenhower to George W. Bush Rating: 0 out of 5 stars0 ratingsWhy Washington Won't Work: Polarization, Political Trust, and the Governing Crisis Rating: 2 out of 5 stars2/5The Right-Wing Threat to Democracy: The Undoing of America's Exceptionalism Rating: 0 out of 5 stars0 ratingsYear of American Discontent: Essays on Crises of Division, Disinformation and Dysfunction in 2020 Rating: 0 out of 5 stars0 ratingsA Dangerous Stir: Fear, Paranoia, and the Making of Reconstruction Rating: 3 out of 5 stars3/5The Cacophony of Politics: Northern Democrats and the American Civil War Rating: 0 out of 5 stars0 ratingsThe Conscience of a Conservative Rating: 4 out of 5 stars4/5Morning in America: How Ronald Reagan Invented the 1980's Rating: 3 out of 5 stars3/5The Populist Persuasion: An American History Rating: 3 out of 5 stars3/5The New Democrats and the Return to Power Rating: 2 out of 5 stars2/5
United States History For You
Master Slave Husband Wife: An Epic Journey from Slavery to Freedom Rating: 4 out of 5 stars4/5The Book of Charlie: Wisdom from the Remarkable American Life of a 109-Year-Old Man Rating: 4 out of 5 stars4/5The Indifferent Stars Above: The Harrowing Saga of the Donner Party Rating: 4 out of 5 stars4/51776 Rating: 4 out of 5 stars4/5Masters of the Air: America's Bomber Boys Who Fought the Air War Against Nazi Germany Rating: 4 out of 5 stars4/5Bury My Heart at Wounded Knee: An Indian History of the American West Rating: 4 out of 5 stars4/5A People's History of the United States Rating: 4 out of 5 stars4/5Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong Rating: 4 out of 5 stars4/5The Fourth Turning Is Here: What the Seasons of History Tell Us about How and When This Crisis Will End Rating: 4 out of 5 stars4/5How to Hide an Empire: A History of the Greater United States Rating: 4 out of 5 stars4/5The Library Book Rating: 4 out of 5 stars4/5Killing the Guys Who Killed the Guy Who Killed Lincoln: A Nutty Story About Edwin Booth and Boston Corbett Rating: 5 out of 5 stars5/5The Great Reset: And the War for the World Rating: 4 out of 5 stars4/5Slouching Towards Bethlehem: Essays Rating: 4 out of 5 stars4/5The Devil's Chessboard: Allen Dulles, the CIA, and the Rise of America's Secret Government Rating: 5 out of 5 stars5/5South to America: A Journey Below the Mason-Dixon to Understand the Soul of a Nation Rating: 4 out of 5 stars4/5Vanderbilt: The Rise and Fall of an American Dynasty Rating: 4 out of 5 stars4/5White Too Long: The Legacy of White Supremacy in American Christianity Rating: 4 out of 5 stars4/5Just Kids: A National Book Award Winner Rating: 4 out of 5 stars4/5Incidents in the Life of a Slave Girl Rating: 4 out of 5 stars4/5Manhunt: The 12-Day Chase for Lincoln's Killer: An Edgar Award Winner Rating: 4 out of 5 stars4/5The Pioneers: The Heroic Story of the Settlers Who Brought the American Ideal West Rating: 4 out of 5 stars4/5Waco: David Koresh, the Branch Davidians, and A Legacy of Rage Rating: 4 out of 5 stars4/5Frederick Douglass: Prophet of Freedom Rating: 4 out of 5 stars4/5Angels in America: A Gay Fantasia on National Themes: Revised and Complete Edition Rating: 4 out of 5 stars4/5Bowling Alone: Revised and Updated: The Collapse and Revival of American Community Rating: 4 out of 5 stars4/5
Reviews for The Race to 270
0 ratings0 reviews