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    Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery
    Unavailable
    Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery
    Unavailable
    Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery
    Ebook491 pages8 hours

    Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery

    By Sam Calagione

    3.5/5

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    About this ebook

    Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

    Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

    In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

    • Updated to offer a more complete look at what it takes to keep a small business booming
    • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
    • Shows how to use social media to reach new customers and grow a business

    For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

    LanguageEnglish
    PublisherWiley
    Release dateJan 19, 2011
    ISBN9781118061879

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    Reviews for Brewing Up a Business

    3.5/5

    19 ratings2 reviews

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    • 1/5
      How big was their first brewing system? 10-gallons. I know this because it's related to the reader at least a half dozen times. There are a lot of repeated thoughts and stories in this book, interspersed with actually interesting notes on the history of Dogfish Head. Like their beer, like their mission, but I don't really like this book.

      1 person found this helpful

    • 4/5
      founder/president of Dogfish Head Craft Brewery tells the story of his business and, really, his life. I admire him and found the book interesting and well-written (he was an English major). more a story of people, funny anecdotes, and general business advice, than a technical manual. enjoyable, easy read.

      1 person found this helpful