Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Man Behind The Brand: At The Office
    The Man Behind The Brand: At The Office
    The Man Behind The Brand: At The Office
    Ebook24 pages21 minutes

    The Man Behind The Brand: At The Office

    By Doug Gelbert

    ()

    Read preview

    About this ebook

    Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see on around the office.

    LanguageEnglish
    PublisherDoug Gelbert
    Release dateNov 29, 2010
    ISBN9781458057143
    The Man Behind The Brand: At The Office

    Read more from Doug Gelbert

    Related to The Man Behind The Brand

    Related ebooks

    Business Biographies For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Iconic Toys

      Dec 3, 2020

      Iconic Toys
      3 min read

    • Article

      Collector's Gallery

      Jan 11, 2024

      Q: I have a 1953 Playboy first Issue with Marilyn Monroe on the cover and would like to sell. Do you have any idea of its value? A: Hugh Hefner was working as a promotion copywriter at Esquire magazine in Chicago when the magazine decided to move its

      4 min read

    • Article

      DIY Madison

      Nov 22, 2021

      DIY Madison
      17 min read

    • Article

      The History Of Pencils

      Oct 11, 2018

      The History Of Pencils
      3 min read

    • Article

      Happy 30th Birthday!

      Feb 9, 2022

      ✽ Happy 30th birthday to The Oldie! The first issue of the magazine (pictured) came out on 21st February 1992. Richard Ingrams, the founding editor, said, ‘Many claim to have thought of the idea of The Oldie, including Alexander Chancellor and John M

      3 min read

    • Article

      This Way Up

      Mar 13, 2020

      This Way Up
      7 min read

    • Article

      War Cards

      Oct 5, 2021

      War Cards
      1 min read

    • Article

      Levi’s 501s

      Jul 26, 2023

      Levi’s 501s
      3 min read

    • Article

      Accidents Happen

      Feb 1, 2019

      Accidents Happen
      2 min read

    • Article

      Collector's Gallery

      Sep 7, 2023

      Collector's Gallery
      2 min read

    • Article

      Cracking Christmas

      Nov 17, 2020

      Cracking Christmas
      6 min read

    • Article

      Steve Martin

      Mar 1, 2024

      Steve Martin
      5 min read

    • Article

      Precision Miniatures

      Aug 29, 2021

      Precision Miniatures
      2 min read

    • Article

      9 Most Iconic

      Feb 28, 2023

      9 Most Iconic
      6 min read

    • Article

      Comic Capers

      Apr 6, 2021

      Comic Capers
      5 min read

    • Article

      Unsightly Stamps

      Jun 11, 2021

      Unsightly Stamps
      2 min read

    • Article

      Standing Liberty Quarters 1916-1930

      Nov 11, 2022

      There is a long-standing belief in the numismatic community, which occasionally sees the light of day in print, that the Standing Liberty quarter of 1916-1917 created a fire storm of criticism and had to be redesigned. According to this legend, the t

      8 min read

    • Article

      Needle In A Haystack

      Jul 13, 2021

      It all happened a while back, starting on Sept. 18, 2007. A bunch of knife collectors had arrived in Camillus, New York. The occasion: All the buildings, contents, trademarks, and everything else connected to Camillus Cutlery was on the auctioneer’s

      4 min read

    • Article

      A Brief History Of A Coveted Stamp

      Sep 10, 2021

      In 1855, 50,000 postage stamps were due to arrive in British Guiana, Britain’s South American colony, from Britain, according to Stanley Gibbons. Only 5,000 showed up. That posed a problem. If the colony’s letters and newspapers were to be delivered,

      1 min read

    • Article

      The other Josiah

      May 31, 2022

      The other Josiah
      3 min read

    • Article

      Antique 65 Trader

      Apr 30, 2022

      Antique 65 Trader
      4 min read

    • Article

      This Old Frog

      Jun 12, 2023

      This Old Frog
      5 min read

    • Article

      Go Fly A Kite

      Jul 18, 2021

      Go Fly A Kite
      11 min read

    • Article

      How To Stretch Spaghetti

      Jun 5, 2019

      How To Stretch Spaghetti
      3 min read

    • Article

      Collectors’ Corner

      Aug 12, 2022

      Stamp collecting and surfing might not be the most obvious bedfellows, writes Christer Brunström, but perhaps there are readers out there who enjoy both hobbies. If so, the Surf Islands might just be the perfect spot, but where are they located? A nu

      7 min read

    • Article

      The other Josiah

      May 31, 2022

      The other Josiah
      3 min read

    • Article

      Stickley Style

      May 18, 2022

      At the turn of the twentieth century, the growing giant that would become industrial America was saddled with two primary furniture styles: Golden Oak and Colonial Revival. Of course, there were other looks like the last bits of Renaissance Revival a

      6 min read

    • Article

      Classic Covers

      Dec 3, 2019

      Classic Covers
      4 min read

    Related categories

    Reviews for The Man Behind The Brand

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      The Man Behind The Brand - Doug Gelbert

      The Man Behind The Brand – At the Office

      by Doug Gelbert

      published by Cruden Bay Books at Smashwords

      Copyright 2010 by Cruden Bay Books

      All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.

      Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see on our desks and around the office...

      Bic Pens

      Dennison Labels

      Eberhard Faber Pencils

      Hewlett Packard Computers

      Kelly Girl

      Mead Paper

      Otis Elevators

      Parker Pens

      Pitney Bowes

      Remington Typewriters

      Smith Corona Typewriters

      And the man behind the brand is...

      Marcel Bich

      In 1945 Milton Reynolds introduced the first ballpoint pen in America. It sold for a pricey $12.50 but created a sensation when it hit the market. In 1949 Marcel Bich introduced another ballpoint pen. It was non-refillable, encased in a simple plastic stick and sold for as little as 19 cents. It created a revolution when it hit the market.

      Marcel Bich was born in Turin, Italy to French parents in 1914. By age 18 he was working the Paris streets peddling flashlights door to door. After a stint with the French Air Force Bich landed a job with

      Enjoying the preview?
      Page 1 of 1