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    Fairy Tale Marketing
    Fairy Tale Marketing
    Fairy Tale Marketing
    Ebook40 pages23 minutes

    Fairy Tale Marketing

    By Brandy Miller

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    About this ebook

    If you've been struggling to create a marketing campaign that is memorable and engaging, this is the book for you. Fairy Tale Marketing will walk you through the research behind story driven marketing as well as give you tips and insights on how to write the stories in a manner that is compelling and will grab the attention of your viewers.

    It's No Gimmick

    Fairy Tale Marketing isn't a gimmick. It's based on how the human brain stores and retrieves memories, backed up by scientific research, and proven examples. It does take creativity, but it can be applied to not only your own story, but to your products and services as well. Sell more and make more by harnessing the untapped power in stories.

    LanguageEnglish
    PublisherBrandy Miller
    Release dateJan 15, 2014
    ISBN9781311752536
    Fairy Tale Marketing
    Author

    Brandy Miller

    Brandy M. Miller lives in Dallas, Texas with her husband. She is a professional Creativity Consultant for Creative Technology Services, a company she started with her husband in November 2011, where she employs her talents in graphic design, marketing, and writing. She is also the Chief Executive Storyteller for 40 Day Writer LLC where she helps others publish their books.

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      Book preview

      Fairy Tale Marketing - Brandy Miller

      Fairy Tale Marketing:

      Harnessing the power of storytelling to increase sales and improve business

      By Brandy M. Miller, Creative Technology Services

      Fairy Tale Marketing

      Brandy M. Miller

      Copyright 2014 by Brandy M. Miller

      Smashwords Edition

      Table of Contents

      Why Marketing Efforts Fail

      It All Starts With the Brain

      Stories and Your Business

      Better Business Stories

      Finding Your Marketing Story

      Telling Your Marketing Story

      Creating a Product or Service Story

      Sharing Your Story

      Getting Started

      Why Marketing Efforts Fail

      Companies that want to succeed know that marketing is an essential part of the game plan. It doesn’t matter how good the product or service is, after all, if nobody knows it exists. Marketing effectively isn’t usually cheap, either. Traditional mediums like print, television, and radio can run into the thousands of dollars a month. Paid online advertising can be extremely competitive and equally expensive. Even the free advertising mediums like Facebook, LinkedIn, and Twitter aren’t really free. They still require considerable amounts of investment in terms of time and resources to produce.

      With all this money, time, and effort being spent on marketing, it’s clear that businesses cannot afford marketing campaigns that fall flat. Yet many of them do. Here are the three mistakes most marketing campaigns make:

      The Wrong Audience

      No matter how compelling the marketing message, it will fail to achieve the desired results if delivered to the wrong audience. Children are not likely to find marketing campaigns featuring college students or college life appealing because it is too far outside of their experience and doesn’t address the needs that they face. Put that same marketing message in front of a teenager or a parent with older teenaged children, though, and they are likely to hang on to every word if it’s an appealing enough message.

      The Wrong Message

      Even with the right audience, the wrong message will cause a

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