Get the Edge! Networking 1-on-1
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About this ebook
A fortunate few of us actually do get wiser as we grow older. Beverly Edgerton is a wonderful example. In Get the Edge! Networking 1-on-1, Bev cuts through the hype and buzz words about networking by revealing what is most valuable, essential, and timeless about networking successfully. “Timeless” because human nature is timeless, and Bev will convince you that appreciating the needs of others is the key to networking. Read Networking 1-on-1 for its treasure of insights and wisdom:
• Learn why networking is not about you and your business.
• Understand the heart of networking.
• Discover the key networking strategies.
• Find out why follow-up is essential and how to do it.
• Discover dozens of other powerful techniques and tips.
• Learn how to turn shyness into a networking asset.
Beverly Edgerton
Bev Edgerton is a Realtor with 18 years experience, and loves her chosen career. In 2009, the housing market took a turn for the worse, and Bev tumbled along with it. By 2011 it had somewhat leveled out, but Bev knew it could never be what it was. Bev had to adjust. She started a business called Networking 1-on-1, where she spends an hour or so consulting with an individual to find out what they need to network effectively. They’re paying to be told “you’re doing it wrong!” but that’s when Bev weaves her magic and gives them the tools to network correctly. As a 19-year Ambassador for the local Chamber of Commerce, Bev has been to more ribbon cuttings, grand openings, ground breakings and Business Before/After Hours than she cares to remember! Her favorite networking event is SpeedNet – like speed dating for businesses! Networking is Bev’s life. When she first joined the Chamber of Commerce she had a small home cleaning business. She had heard that it was “good” to be a Chamber member, and happily handed over her $200. A year later, when her fees became due, she refused to pay, asking, “What has the Chamber done for me?” The person chasing the renewal, Paula Walsh, asked, “What have you done for the Chamber?” Bev retorted that she didn’t know anyone! That was the turning point. Paula invited her to come along to one event, and warned her to bring plenty of business cards. Paula promised to introduce her around. This lady knew everyone. Bev took her inspiration from that one meeting, and just did what her host did. The rest – as they say - is history.
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Book preview
Get the Edge! Networking 1-on-1 - Beverly Edgerton
GET THE EDGE!
Networking 1-on-1
Secrets of a
Networking Superstar
By Bev Edgerton
Smashwords Edition
Networking1on1.com
bevedge@aol.com
309-826-2101
Literary Consultant:
Vikki Baptiste
Copyright 2013 Beverly Edgerton
All rights reserved.
Also available in print.
Contents
Praise for Networking 1-on-1
Networking 1-on-1 is a fabulous read with meat and potatoes on every page along with well-written, well-thought-out practical applications anyone can put in motion immediately. A brilliant piece that condenses a wealth of common knowledge acquired over decades and infuses it into a portable unit you can easily put into a pocket or purse, it should be required reading for every company that wants to explode its sphere of influence in its marketplace and should be accessible in every company library or sales department in the country. Every beginner in sales should adopt the great habits Bev reveals in Networking 1-on-1. No salesperson or company that promotes a product or service should be without this masterpiece from Beverly Edgerton, the mistress of motivation and networking’s queen of the deal
! I can’t wait for the follow up.
To every potential reader, let me warn you—if this don’t light your fire, your wood is wet!
—Mac McLemore
Contents
Foreword
Introduction
What is networking?
What keeps us from networking?
Networking: where to start
The story of Mr. Jones
Ready to follow Mr. Jones’ example? Let’s network!
The heart of networking
Reasons for networking properly
How do you know where to network?
Does networking bring instant results?
How do you ask for business?
The importance of the follow-up
How do you ask for referrals?
Do you network everywhere you go?
How do you present yourself?
Practice safe networking
!
But Bev, I’m an introvert, can you help me?
Networking etiquette
Building on the Relationship
Networking 1-on-1 for groups
Need an icebreaker?
Bonus Chapters
Bonus: Networking 1-on-1 for Senior Citizens
Why is networking important to nursing home residents?
Bonus: Seminars
Bonus: Networking in Alternative Situations
Networking Tools
Business cards
Print and vehicle advertising
Billboards
Testimonials
About the Author
Contents
Foreword
Networking 1-on-1 is a book with long term life experience woven into its pages. Those of us who have been in business for a while know that business growth is rarely the result of one strategy or tactic. It’s a lot of small things that guide a business to success. This book teaches people how to combine business concepts with new marketing tools and strategies. The result is an efficient and effective process to develop a plan—a roadmap for growth and success for your business.
The book presents marketing in an entirely new light. It highlights some of the problems in sales and marketing that have persisted for decades… and how to fix them. It will show individuals how to organize around customers instead of products and most importantly, how to build relationships.
This book was written for anyone who is looking for something new in marketing. New and experienced entrepreneurs, marketers and CEO’s will find this book full of fresh new ideas, including how to measure marketing and how to use social media to build customer relationships. Bev teaches you a real-time planning process that keeps pace with change. It’s a flexible process, so you create a plan that is an operational document to help the entire business execute strategy and continuously improve.
I know from experience that a healthy, thriving culture is essential to the foundation of every successful business. Companies that foster a thriving culture create a strong, internal brand and that is the secret to creating a powerful brand. This book will certainly show you how to create happy, engaged business associates and build relationships.
Julie Dobski
Contents