Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
    Unavailable
    The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
    Unavailable
    The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
    Audiobook3 hours

    The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    Written by Rob Fitzpatrick

    Narrated by Rob Fitzpatrick

    5/5

    ()

    Currently unavailable

    Currently unavailable

    Read the ebook instead

    About this audiobook

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

    LanguageEnglish
    PublisherRobfitz Ltd Audio
    Release dateMar 22, 2019
    ISBN9781987165364

    Related to The Mom Test

    Related audiobooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Building Credibility in Business

      Dec 31, 2019

      Building Credibility in Business
      3 min read

    • Article

      Magnus’ Marketing Minute

      Oct 1, 2021

      In August I had the opportunity to teach a class called “DIY Marketing: Sell More Stuff” at the Heart of Texas leather show hosted in Waco, Texas. It was refreshing to see folks in person again, and I really enjoyed getting to help attendees of the c

      4 min read

    • Article

      Magnus’ Marketing Minute

      Oct 1, 2023

      Over the last three years, we’ve covered a lot of different strategies and tactics for setting your business up for success. And, although I’ll always advocate for having a plan, sometimes the strongest thing you can develop for your company is authe

      7 min read

    • Article

      Got To Be in To Win

      Mar 30, 2022

      Got To Be in To Win
      3 min read

    • Article

      How To Lose $5000 Instantly

      Nov 1, 2023

      How To Lose $5000 Instantly
      4 min read

    • Article

      Magnus’ Marketing Minute

      Nov 1, 2023

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      6 min read

    • Article

      Why Everyone Needs A Work Village

      Jul 18, 2023

      I landed my first management job at the age of 25, as editor of the former pop bible Smash Hits. The office was like no other – an average week would see the likes of Mark Owen singing his new song at my desk, or a cover shoot involving a boyband mem

      2 min read

    • Article

      Lessons Learned

      Feb 7, 2020

      Lessons Learned
      5 min read

    • Article

      Advice From A Shark

      Dec 18, 2020

      Advice From A Shark
      7 min read

    • Article

      Failing? You Should Be So Lucky

      Dec 7, 2021

      Big Ass Fans founder Carey Smith led the fan and light maker from $0 to its $500 million sale. He started working at age 9 and has never stopped. His “secret” to success is common sense, and he’s happy to share it. His firm, Unorthodox Ventures, focu

      5 min read

    • Article

      Jeanette Sklivanou

      Jun 12, 2023

      Jeanette Sklivanou
      4 min read

    • Article

      What Have You Learned From Business Mistakes?

      Oct 4, 2021

      Asif Ahmed Managing Director of Acclivity and author of The Finance Playbook for Entrepreneurs www.acclivity.co “When I first started out in business, I hadn’t fully appreciated the importance of having contracts in place to support every legal relat

      7 min read

    • Article

      Advice From A Shark

      Dec 18, 2020

      @dorieclark Has Trump altered the course of U.S. conservatism? »P 14 THE COVID-19 PANDEMIC HAS OBVIOUSLY HIT A lot of businesses hard. But arguably no one more so than the owners of small businesses. To get some thoughts—and some help—I turned to Rob

      7 min read

    • Article

      Paying It Forward

      Mar 25, 2024

      Paying It Forward
      2 min read

    • Article

      Magnus’ Marketing Minute

      May 1, 2022

      I had the opportunity to catch up with Odin Clack during one of Jim Linnell’s recent tooling workshops. The founder and owner of Odin Leather Goods, his business has grown to be a sizable enterprise over the last 10 years, now operating out of two de

      6 min read

    • Article

      Up Close And Personal

      Dec 18, 2020

      Up Close And Personal
      5 min read

    • Article

      The Mistakes Not To Make

      Apr 6, 2023

      With more than 4 million sales in her DCI Tom Douglas series, Rachel Abbott is one of the world’s most successful self-published writers. Here, so you can learn from her experience, she outlines what she got wrong when she started her self-publishing

      6 min read

    • Article

      Magnus’ Marketing Minute

      Aug 1, 2021

      One of the perks of living in Texas is that there are a lot of incredible resources in the area. I recently had the pleasure of catching up with my friend George Hurst at a Lone Star Leatherworkers guild meeting and asked him to share some wisdom for

      4 min read

    Reviews for The Mom Test

    5/5

    171 ratings18 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      I've read a lot of startup books. This book is the new bible. Simple fun to listen. The authors voice is good, like you are having a conversation. Is very clear. Read this book.
    • 5/5
      Great and practical. A what no to do list and a to do as well
    • 5/5
      Quite simple to follow guide. ?

      Thanks so much ?
    • 5/5
      Must read for anyone with a business idea even if they are already in business or pitching inside a corporation
    • 4/5
      Ok.. good insights but sometimes a bit annoying how the reader reads.. and some parts are also boring...as if he is bored of the tasks he is describing.. authentic though
    • 5/5
      Great book when building a business! As I go through my pre-accelerator I see the value. This was recommended by a company CEO that had a successful raise and the business unfortunately was winded down. He said if he had read this book he believed he would have set up for success differently.
    • 5/5
      This book is a great game changer in the way you start a business...
    • 5/5
      Insanely practical. Wrote down a bunch of notes. Already put to good use and learned a lot from just one conversation.
    • 5/5
      This talks about Sologid and its founder
      I was recommended to be here by Heavenya
    • 4/5
      O autor dá várias dicas interessantes sobre como desenvolver entrevistas com clientes através de conversas. Achei bastante útil para quem está começando a entender como entrevistar clientes de uma forma eficaz. E o audiolivro dá o tom de conversa com o leitor, o que também é ótimo. Leitura rápida e prática.
    • 5/5
      This book has often been described and referenced in startup workshops, hackathons, accelerators, etc. However, I find that knowing the rationalizations and motivations of the author, the context, and the anecdotes really helped me appreciate customer conversations. It especially helped knowing that the author is a Tech person as I am a Tech gal. Love the book!
    • 5/5
      Very easy to read, great realistic examples and a lot of actionable tips! Definitely a must read, even if you're not a product designer. It helps you learn to ask better questions.
    • 5/5
      Does a great job at teaching you how to talk to customers successfully by being unbiased. It really goes into the nitty gritty. I highly recommend if you are starting a business or trying to improve a product with customer help.
    • 5/5
      Very valuable because it teaches you actual skills and talents to utilize in customer validation.
    • 5/5
      Amazingly insightful. The team will be referencing this for years to come

      1 person found this helpful

    • 5/5
      Can’t wait to put this in to practice. Very actionable and testable suggestions.
    • 5/5
      Short, specific and up to the point. A great read for entrepreneurs! Loved each minute of it.

      1 person found this helpful

    • 5/5
      Great, clear advice about talking to customers and learning about your new business.