The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
Written by Rob Fitzpatrick
Narrated by Rob Fitzpatrick
5/5
()
Currently unavailable
Currently unavailable
About this audiobook
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Related to The Mom Test
Related audiobooks
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Escaping the Build Trap: How Effective Product Management Creates Real Value Rating: 5 out of 5 stars5/5Meaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/548-Hour Start-up: From idea to launch in 1 weekend Rating: 4 out of 5 stars4/5Build: An Unorthodox Guide to Making Things Worth Making Rating: 5 out of 5 stars5/5Make Your Idea Matter: Stand Out with a Better Story Rating: 5 out of 5 stars5/5Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5The Referral Engine: Teaching Your Business to Market Itself Rating: 5 out of 5 stars5/5The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Rating: 5 out of 5 stars5/5All In Startup: Launching a New Idea When Everything Is on the Line Rating: 5 out of 5 stars5/5The B2B Selling Guidebook Rating: 5 out of 5 stars5/5Founders at Work: Stories of Startups' Early Days Rating: 4 out of 5 stars4/5Product-Led Growth: How to Build a Product That Sells Itself Rating: 5 out of 5 stars5/5Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Rating: 4 out of 5 stars4/5The Four Steps to the Epiphany Rating: 5 out of 5 stars5/5The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Rating: 5 out of 5 stars5/5Lean B2B: Build Products Businesses Want Rating: 4 out of 5 stars4/5Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Rating: 5 out of 5 stars5/5EMPOWERED: Ordinary People, Extraordinary Products Rating: 5 out of 5 stars5/5The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience Rating: 4 out of 5 stars4/5Jobs To Be Done: A Roadmap for Customer-Centered Innovation Rating: 4 out of 5 stars4/5Loved: How to Rethink Marketing for Tech Products Rating: 5 out of 5 stars5/5Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works Rating: 5 out of 5 stars5/5Lean Analytics: Use Data to Build a Better Startup Faster Rating: 5 out of 5 stars5/5Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Rating: 5 out of 5 stars5/5The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed Rating: 5 out of 5 stars5/5Disciplined Entrepreneurship: 24 Steps to a Successful Startup Rating: 5 out of 5 stars5/5The Influential Product Manager: How to Lead and Launch Successful Technology Products Rating: 5 out of 5 stars5/5The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Rating: 4 out of 5 stars4/5
Small Business & Entrepreneurs For You
The Millionaire Fastlane, 10th Anniversary Edition: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5The 7 Secret Keys to Startup Success: What You Need to Know to Win Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Rating: 5 out of 5 stars5/5Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Rating: 5 out of 5 stars5/5The Science Of Getting Rich Rating: 5 out of 5 stars5/5The Unfair Advantage: How You Already Have What It Takes to Succeed Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals Rating: 4 out of 5 stars4/5Radical Abundance: Mastering the Psychology of Money Rating: 4 out of 5 stars4/5Think Like a Billionaire Rating: 5 out of 5 stars5/5What’s Holding You Back?: Breaking Through Fear and Insufficiency to Achieve Your Goals Rating: 5 out of 5 stars5/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 5 out of 5 stars5/5Finance Secrets of Billion-Dollar Entrepreneurs: Venture Finance Without Venture Capital Rating: 4 out of 5 stars4/5Don't Start a Side Hustle!: Work Less, Earn More, and Live Free Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 5 out of 5 stars5/5Ignore Everybody: And 39 Other Keys to Creativity Rating: 4 out of 5 stars4/5Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Rating: 5 out of 5 stars5/5Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals Rating: 5 out of 5 stars5/5Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5Create: Tools from Seriously Talented People to Unleash Your Creative Life Rating: 4 out of 5 stars4/5Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5The Layperson’s MBA: Skipping the Degree without Skipping the Important Lessons Rating: 4 out of 5 stars4/5The Whole Body Entrepreneur: A Physical and Emotional Self-Care Bootcamp Rating: 5 out of 5 stars5/5Capital Gaines: Smart Things I Learned Doing Stupid Stuff Rating: 4 out of 5 stars4/5
Reviews for The Mom Test
171 ratings18 reviews
- Rating: 5 out of 5 stars5/5I've read a lot of startup books. This book is the new bible. Simple fun to listen. The authors voice is good, like you are having a conversation. Is very clear. Read this book.
- Rating: 5 out of 5 stars5/5Great and practical. A what no to do list and a to do as well
- Rating: 5 out of 5 stars5/5Quite simple to follow guide. ?
Thanks so much ? - Rating: 5 out of 5 stars5/5Must read for anyone with a business idea even if they are already in business or pitching inside a corporation
- Rating: 4 out of 5 stars4/5Ok.. good insights but sometimes a bit annoying how the reader reads.. and some parts are also boring...as if he is bored of the tasks he is describing.. authentic though
- Rating: 5 out of 5 stars5/5Great book when building a business! As I go through my pre-accelerator I see the value. This was recommended by a company CEO that had a successful raise and the business unfortunately was winded down. He said if he had read this book he believed he would have set up for success differently.
- Rating: 5 out of 5 stars5/5This book is a great game changer in the way you start a business...
- Rating: 5 out of 5 stars5/5Insanely practical. Wrote down a bunch of notes. Already put to good use and learned a lot from just one conversation.
- Rating: 5 out of 5 stars5/5This talks about Sologid and its founder
I was recommended to be here by Heavenya - Rating: 4 out of 5 stars4/5O autor dá várias dicas interessantes sobre como desenvolver entrevistas com clientes através de conversas. Achei bastante útil para quem está começando a entender como entrevistar clientes de uma forma eficaz. E o audiolivro dá o tom de conversa com o leitor, o que também é ótimo. Leitura rápida e prática.
- Rating: 5 out of 5 stars5/5This book has often been described and referenced in startup workshops, hackathons, accelerators, etc. However, I find that knowing the rationalizations and motivations of the author, the context, and the anecdotes really helped me appreciate customer conversations. It especially helped knowing that the author is a Tech person as I am a Tech gal. Love the book!
- Rating: 5 out of 5 stars5/5Very easy to read, great realistic examples and a lot of actionable tips! Definitely a must read, even if you're not a product designer. It helps you learn to ask better questions.
- Rating: 5 out of 5 stars5/5Does a great job at teaching you how to talk to customers successfully by being unbiased. It really goes into the nitty gritty. I highly recommend if you are starting a business or trying to improve a product with customer help.
- Rating: 5 out of 5 stars5/5Very valuable because it teaches you actual skills and talents to utilize in customer validation.
- Rating: 5 out of 5 stars5/5Amazingly insightful. The team will be referencing this for years to come
1 person found this helpful
- Rating: 5 out of 5 stars5/5Can’t wait to put this in to practice. Very actionable and testable suggestions.
- Rating: 5 out of 5 stars5/5Short, specific and up to the point. A great read for entrepreneurs! Loved each minute of it.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Great, clear advice about talking to customers and learning about your new business.