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    The Masters of Enterprise
    The Masters of Enterprise
    The Masters of Enterprise
    Audiobook8 hours

    The Masters of Enterprise

    Written by H. W. Brands

    Narrated by H. W. Brands

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    About this audiobook

    Since the formation of the American Republic the principles of free enterprise and equal opportunity have been at the very core of economic philosophy. During the revolution, colonists fought not only for intangibles like "liberty" and "justice," but also for the promises of a free market that provided everyone with the opportunity to pursue economic advancement regardless of social position and unsubjugated to a crown. America quickly became a society in which an individual's success would be measured not by birthright, but rather by determination. In this atmosphere, men and women have sought fortune limited only by their own abilities, their willingness to work hard, and their courage in the face of unknown dangers. In this course, we'll examine the lives and careers of successful men and women who seized the opportunities offered by the vibrant and open economy that has ensued. We'll examine how each of these individuals found the necessary resources-both economic and personal-to achieve greatness in the business arena. In doing so, we hope not only to arrive at a better understanding of American business history in general, but also to commune with its greatest visionaries-its Masters of Enterprise.
    LanguageEnglish
    PublisherRecorded Books, Inc.
    Release dateJan 16, 2009
    ISBN9781436173698

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    • 4/5
      I have always liked Recorded Books' Modern Scholar collection for the variety of topics covered and the format they use to keep the lectures user friendly (i.e., 14 half hour long lessons). But for this title, the format seemed to work against it. To meet the format of Modern Scholar and still cover business scions from the beginning of American to today, Brands chose to dedicate each lecture to only one person. For some, that was sufficient, but when you try to explain the entire history of the development of the US Railway system and its impact on business in the same half hour you talk about Rockefeller, the coverage becomes thin. While I like Brands' style, I finished the collection feeling I learned very little new. He would have been better served to break this into eras first (does Bill Gates really need to be in the same edition as John Jacob Astor?) so that more detail could have been pursued. Still a good read, just less than it could have been