The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World
Written by Sean Pillot de Chenecey
Narrated by Sean Pillot de Chenecey
()
Currently unavailable
Currently unavailable
About this audiobook
Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favor of one that is.
The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including:
- The impact of fake news, disinformation and the weaponizing of lies
- The safeguarding of privacy, alongside privacy as a tradable asset
- Why and how brands must create communication with meaning
- The dangers of inauthentic cultural marketing activities
- Examples of conscious capitalism and brand activism
- Lessons in authenticity from artisans and innovators
- National branding and reputation capital
- Leveraging the power of "brand trust"
The Post-Truth Business shows how to strengthen consumer engagement by closing the "brand credibility gap". It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.
Related to The Post-Truth Business
Related audiobooks
Marketing to the Social Web: How Digital Customer Communities Build Your Business Rating: 3 out of 5 stars3/5The Intention Economy: When Customers Take Charge Rating: 3 out of 5 stars3/5The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Rating: 4 out of 5 stars4/5The Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratingsA Fine Line: How Design Strategies Are Shaping the Future of Business Rating: 1 out of 5 stars1/5Outside Insight: Navigating a World Drowning in Data Rating: 4 out of 5 stars4/5Viral Marketing Explained Rating: 4 out of 5 stars4/5OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion Rating: 0 out of 5 stars0 ratingsSocialnomics: How Social Media Transforms the Way We Live and Do Business Rating: 3 out of 5 stars3/5Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Rating: 0 out of 5 stars0 ratingsBeyond Advertising: Creating Value Through All Customer Touchpoints Rating: 0 out of 5 stars0 ratingsThe Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Rating: 0 out of 5 stars0 ratingsSocial Business By Design: Transformative Social Media Strategies for the Connected Company Rating: 5 out of 5 stars5/5Chasing Digital: A Playbook for the New Economy Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Strategic Advertising Management: 6th Edition Rating: 0 out of 5 stars0 ratingsThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It Rating: 3 out of 5 stars3/5Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Rating: 5 out of 5 stars5/5The Age of Influence: The Power of Influencers to Elevate Your Brand Rating: 4 out of 5 stars4/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Profit over Privacy: How Surveillance Advertising Conquered the Internet Rating: 0 out of 5 stars0 ratingsTilt: Shifting Your Strategy from Products to Customers Rating: 4 out of 5 stars4/5Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 4 out of 5 stars4/5The Power of And: Responsible Business Without Trade-Offs Rating: 0 out of 5 stars0 ratingsAuthentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsEngage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Rating: 5 out of 5 stars5/5
Money & Monetary Policy For You
21st Century Monetary Policy: The Federal Reserve from the Great Inflation to COVID-19 Rating: 5 out of 5 stars5/5The Price of Time: The Real Story of Interest Rating: 4 out of 5 stars4/5The Fiat Standard: The Debt Slavery Alternative to Human Civilization Rating: 5 out of 5 stars5/5The Four Pillars of Investing: Lessons for Building a Winning Portfolio Rating: 5 out of 5 stars5/5The Lords of Easy Money: How the Federal Reserve Broke the American Economy Rating: 4 out of 5 stars4/5The Science of Getting Rich: Creation, Not Competition, is the Hidden Key to Wealth Attraction Rating: 4 out of 5 stars4/5The Great Devaluation: How to Embrace, Prepare, and Profit from the Coming Global Monetary Reset Rating: 5 out of 5 stars5/5Currency Wars: The Making of the Next Global Crises Rating: 4 out of 5 stars4/5Looking Deeply At Our Relationship With Money Rating: 5 out of 5 stars5/5The Power of Money: How Governments and Banks Create Money and Help Us All Prosper Rating: 4 out of 5 stars4/5Saving Money: The Top 100 Best Ways To Save Your Money And To Spend Your Money Wisely Rating: 4 out of 5 stars4/5The Death Money: The Coming Collapse of the International Monetary System (Int'Edit.) Rating: 5 out of 5 stars5/5The Money Plot: A History of Currency's Power to Enchant, Control, and Manipulate Rating: 4 out of 5 stars4/5Bitcoin for Beginners & Dummies: Cryptocurrency & Blockchain Rating: 4 out of 5 stars4/5Money Made Easy: How to Budget, Pay Off Debt, and Save Money Rating: 5 out of 5 stars5/5Forex: Trading Strategies & Analysis for Beginners; Learn Market Strategy Basics with this Fundamental Guide Rating: 4 out of 5 stars4/5Event Planning: Management & Marketing for Successful Events Rating: 4 out of 5 stars4/5Why It's OK to Want to Be Rich Rating: 0 out of 5 stars0 ratingsBroken Money: Why Our Financial System Is Failing Us and How We Can Make It Better Rating: 5 out of 5 stars5/5Options Trading Crash Course Rating: 4 out of 5 stars4/5Pirate Money: Discovering the Founders’ Hidden Plan for Economic Justice and Defeating the Great Reset Rating: 0 out of 5 stars0 ratingsHeartificial Intelligence: Embracing Our Humanity to Maximize Machines Rating: 4 out of 5 stars4/5Federal Reserve System Rating: 4 out of 5 stars4/5
Reviews for The Post-Truth Business
0 ratings0 reviews