Discover millions of ebooks, audiobooks, and so much more with a free trial

Only $11.99/month after trial. Cancel anytime.

Unavailable
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Unavailable
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Unavailable
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Audiobook11 hours

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Written by Thales S. Teixeira and Greg Piechota

Narrated by Tom Weitzel

Rating: 5 out of 5 stars

5/5

()

Currently unavailable

Currently unavailable

About this audiobook

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond — as well as what potential start-ups must master if they hope to gain a competitive edge.

As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other start-ups that have shaken up incumbents and threatened the status quo.

For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head-to-head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.

In a penetrating narrative filled with case studies and stories, Teixeira shows us how start-ups successfully disrupt industries — and what industry leaders must do to avoid being disrupted and protect their domain.

LanguageEnglish
Release dateFeb 19, 2019
ISBN9781984829498
Unavailable
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Related to Unlocking the Customer Value Chain

Related audiobooks

Leadership For You

View More

Related articles

Reviews for Unlocking the Customer Value Chain

Rating: 5 out of 5 stars
5/5

6 ratings1 review

What did you think?

Tap to rate

Review must be at least 10 words

  • Rating: 5 out of 5 stars
    5/5
    Incredible book to listen to. Got the physical copy as well. If you are looking to launch a startup, you should read this book.