This Is Marketing: You Can't Be Seen Until You Learn to See
Published by Penguin Random House Audio
4.5/5
()
Currently unavailable
Currently unavailable
About this audiobook
A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.
No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning—deciding not only who it's for, but who it's not for.
- Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work. - The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
Related to This Is Marketing
Related audiobooks
Startup Your Life: Hustle and Hack Your Way to Happiness Rating: 4 out of 5 stars4/5Rebel Talent: Why It Pays to Break the Rules at Work and in Life Rating: 4 out of 5 stars4/5Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Rating: 4 out of 5 stars4/5Be Bad First: Get Good at Things Fast to Stay Ready for the Future Rating: 4 out of 5 stars4/5Extreme You: Step Up. Stand Out. Kick Ass. Repeat. Rating: 4 out of 5 stars4/5Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Rating: 4 out of 5 stars4/5The Year Without Pants: WordPress.com and the Future of Work Rating: 4 out of 5 stars4/5Reinventing You: Define Your Brand, Imagine Your Future Rating: 4 out of 5 stars4/5Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization Rating: 4 out of 5 stars4/5Change or Die Rating: 4 out of 5 stars4/5Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong Rating: 0 out of 5 stars0 ratingsStreet Smarts: An All-Purpose Tool Kit for Entrepreneurs Rating: 4 out of 5 stars4/5The Highest Goal: The Secret That Sustains You in Every Moment Rating: 4 out of 5 stars4/5Digital Body Language: How to Build Trust and Connection, No Matter the Distance Rating: 5 out of 5 stars5/5The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Rating: 4 out of 5 stars4/5Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two Rating: 4 out of 5 stars4/5Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation Rating: 5 out of 5 stars5/5Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rating: 3 out of 5 stars3/5Believe in People: Bottom-Up Solutions for a Top-Down World Rating: 5 out of 5 stars5/5Game Changer: How to Be 10x in the Talent Economy Rating: 5 out of 5 stars5/5Springboard: Launching Your Personal Search for Success Rating: 4 out of 5 stars4/5Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Rating: 4 out of 5 stars4/5Subtract: The Untapped Science of Less Rating: 4 out of 5 stars4/5Decide and Conquer: 44 Decisions that will Make or Break All Leaders Rating: 5 out of 5 stars5/5Friction: Passion Brands in the Age of Disruption Rating: 4 out of 5 stars4/5Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants Rating: 0 out of 5 stars0 ratingsEscape Velocity: Free Your Company's Future from the Pull of the Past Rating: 3 out of 5 stars3/5Flip: How to Turn Everything You Know on Its Head---and Succeed Beyond Your Wildest Imaginings Rating: 4 out of 5 stars4/5
Professional Skills For You
The End of Procrastination: How to Stop Postponing and Live a Fulfilled Life Rating: 5 out of 5 stars5/5The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over Rating: 5 out of 5 stars5/5The 80/20 Principle and 92 Other Powerful Laws Nature: The Science of Success Rating: 4 out of 5 stars4/5Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career Rating: 4 out of 5 stars4/5Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Rating: 5 out of 5 stars5/5Conquer Your Chaos Rating: 5 out of 5 stars5/5On Writing Well Audio Collection Rating: 5 out of 5 stars5/5Stick with It: A Scientifically Proven Process for Changing Your Life-for Good Rating: 5 out of 5 stars5/5The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter Rating: 5 out of 5 stars5/5How to Be Better at Almost Everything: Learn Anything Quickly, Stack Your Skills, Dominate Rating: 4 out of 5 stars4/5The Checklist Manifesto: How to Get Things Right Rating: 4 out of 5 stars4/5Be the Unicorn: 12 Data-Driven Habits that Separate the Best Leaders from the Rest Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5The Truth Detector: An Ex-FBI Agent's Guide for Getting People to Reveal the Truth Rating: 5 out of 5 stars5/5Mind Management, Not Time Management: Productivity When Creativity Matters Rating: 4 out of 5 stars4/5Mastering Productivity: Everything You Need to Know About Habit Formation Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Learn Anything: Crafting a Map to Learn New Skills Rating: 4 out of 5 stars4/5Twenty-Five Hour Days: How to Take Control of Your Time, Meet Your Goals, and Do More of What Matters Rating: 4 out of 5 stars4/5Energy Management: Structuring Your Time to Get the Important Stuff Done in Fewer Than Fifteen Hours a Week Rating: 4 out of 5 stars4/5You've Got 8 Seconds: Communication Secrets for a Distracted World Rating: 4 out of 5 stars4/5The Little Red Book of Selling: 12.5 Principles of Sales Greatness Rating: 5 out of 5 stars5/5Bull's-Eye: The Power of Focus Rating: 5 out of 5 stars5/5Getting There: A Book of Mentors Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Collect, Organize, Do: The Beginners Guide to Productivity Systems Rating: 5 out of 5 stars5/512 Months of Work in 12 Weeks: How to Work Smarter and Explosively Grow Your Productivity Rating: 4 out of 5 stars4/5
Reviews for This Is Marketing
200 ratings24 reviews
- Rating: 4 out of 5 stars4/54 stars not 5, because the author might should've consider another audio man (need narration skills)...the book is more than excellent..eye opening...and you thought you can do marketing before this book!!!!
- Rating: 5 out of 5 stars5/5as usual Seth helps us see a perspective and asks us to get off our couches. Go do something remarkable.
- Rating: 5 out of 5 stars5/5Thank you Seth, for helping us see our responsibility to be empathetic human beings who seek to change the world for the better and labeling that process marketing
- Rating: 5 out of 5 stars5/5this was an excellent book. highly recommended that anybody interested in business or marketing read this.
- Rating: 5 out of 5 stars5/5The first book to help me understand marketing. Now I know my company will be successful and I can't wait to read more Seth Godin.
- Rating: 5 out of 5 stars5/5lo practico del conocimiento en la acción no muy compleja
- Rating: 5 out of 5 stars5/5Amazing book. Always been a fan of Seth and he does it again. Read it!
- Rating: 5 out of 5 stars5/5This book is the embodiment of all that Seth teaches in the book. That is... to find the minimum viable audience and marketing to them ethically, fearlessly and with truth. He has got his skin in the game and this work is priceless.
For me - this book is like a North Star - your direction. And while we seek to reach our destination through the North Star - we will find our own true and fearless way of marketing to the minimum viable audience - for us. - Rating: 5 out of 5 stars5/5Great! Worrh listenung a couppe of times? True marketung
- Rating: 5 out of 5 stars5/5This book should have the option for 10 stars. It was well paste each chapter built upon the one before it information was fresh and for me it was relevant and helpful
- Rating: 5 out of 5 stars5/5Lot's of great insights and an easy listen! Seth Godin is a rockstar!
- Rating: 5 out of 5 stars5/5Im amazed. Just read it and shall read it again.
- Rating: 3 out of 5 stars3/5This is a book that only Seth Godin could have written. In this book, Seth boils down his years of experience and propagates his philosophy about marketing. In it, he distills his learning, adds his wisdom, summarizes mental models. I don't think all of his philosophy applies, there are brilliant aspects like Tension, the smallest viable market, that I loved. Few things to learn and a few things to debate.
- Rating: 5 out of 5 stars5/5As usual, shaking things up and going into deep meanings other than what other marketers can tell you about. I'm thinking about growth hackers, attract customers fast kind of things, while for Godin, it's more about the long term and meaningful branding
- Rating: 2 out of 5 stars2/5He told me what it was but not how to do it. Waste of time.
- Rating: 5 out of 5 stars5/5Amazing book. Thoroughly enjoyed it.
- Rating: 3 out of 5 stars3/5Seth Godin’s blog is very popular with many people I respect, so I gave the book a try. There are lots of good ideas in the book for creating and promoting a business, and finding the people who will want your product or service. He argues that you can’t sell to everyone; you are going to sell to a tribe that shares your values.
The writing style of his short, thought provoking, sometimes scattershot blog entries has been imported without modification into a fairly long book, however, so after a while I found it tough going.
Probably the most important takeaway I got was that SEO is a way for Google and Facebook to make money, not necessarily for the would be entrepreneur. - Rating: 1 out of 5 stars1/5This guy. Should not. Read. His own. Books. This is. What he. Sounds like. There are. Undevelopably too many. Dramatic. And pointless. Pauses.
- Rating: 5 out of 5 stars5/5For me, this was one of Seth's best. He shares relevant and timely information in his unique, trustworthy style. I just purchased the book to reread and share.
- Rating: 5 out of 5 stars5/5I wish i knew about this book before. Clear bird eye view of marketing.
- Rating: 5 out of 5 stars5/5beautiful book. well written and full of ideas, strategies and snippets of golden info that you can implement into your business or your marketing strategies straight away. Would defo read this again to absorb everything.
- Rating: 5 out of 5 stars5/5New thoughts clear as always. Seth share where we are and how we need to work today to serve the people who care.
2 people found this helpful
- Rating: 5 out of 5 stars5/5If you want to improve your marketing, this and all of Seth Godin's other work should be added to your read/listen to list.
1 person found this helpful
- Rating: 1 out of 5 stars1/5Good content, but you'll fall asleep. Stick to writing, not to narrating!