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Audiobook11 hours
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells [Third Edition]
Written by Robert W. Bly
Narrated by Barry Abrams
Rating: 4 out of 5 stars
4/5
()
Currently unavailable
Currently unavailable
About this audiobook
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention-and sell more products.
Among the tips revealed are
• eight headlines that work-and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Among the tips revealed are
• eight headlines that work-and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
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Author
Robert W. Bly
Robert W. Bly has more than twenty-five years experience as a copywriter specializing in direct marketing. His clients include IBM, Lucent Technologies, Nortel Networks, and Sony. He has won numerous marketing awards and is the author of more than sixty books. Bob and his wife, Amy, have two sons.
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Reviews for The Copywriter's Handbook
Rating: 3.9181818272727273 out of 5 stars
4/5
55 ratings7 reviews
- Rating: 5 out of 5 stars5/5Word Class book about copywriting!
Thanks for the book Robert! - Rating: 4 out of 5 stars4/5c'est bien, mais se répète souvent après le 4ième chapitre
- Rating: 5 out of 5 stars5/5Must listen for copywriters. Important lessons you don't want to miss out.
- Rating: 5 out of 5 stars5/5Very practical tips. Easy to understand . Doable steps.
- Rating: 4 out of 5 stars4/5I read this book over a year ago and now I *STILL* refer back to it for help with forming catchy headlines.I recommend it. :-)
1 person found this helpful
- Rating: 5 out of 5 stars5/5Worth re-reading on topics: writing brochures and other sales materials, and others.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Very useful book for copywriters. I learned lot of things.