Unavailable
Unavailable
Unavailable
Audiobook9 hours
This I Know: Marketing Lessons from Under the Influence
Published by Penguin Random House Audio
Rating: 5 out of 5 stars
5/5
()
Currently unavailable
Currently unavailable
About this audiobook
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Unavailable
Related to This I Know
Related audiobooks
The 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsYour Marketing Sucks. Rating: 0 out of 5 stars0 ratingsInsight-Led Selling: Adopt an Executive Mindset, Build Credibility, Communicate with Impact Rating: 5 out of 5 stars5/5Transformational Selling: How to adapt your sales style in the New World Rating: 0 out of 5 stars0 ratingsGood Strategy Rating: 5 out of 5 stars5/5The Power of Why: Breaking Out In a Competitive Marketplace Rating: 4 out of 5 stars4/5Be a Recruiting Superstar: The Fast Track to Network Marketing Millions Rating: 5 out of 5 stars5/5High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time Rating: 0 out of 5 stars0 ratingsDigital Marketing and The Power of The Brand: An Audio Guide to Marketing Your New Business Rating: 0 out of 5 stars0 ratingsFrictionless Rating: 5 out of 5 stars5/5How to Market Your Professional Expertise: Marketing Professional Services Rating: 0 out of 5 stars0 ratingsMarketing: The Brian Tracy Success Library Rating: 5 out of 5 stars5/5How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Rating: 4 out of 5 stars4/5Profit Wise: How to Make More Money in Business by Doing the Right Thing Rating: 5 out of 5 stars5/5Customer Centricity: Focus on the Right Customers for Strategic Advantage Rating: 4 out of 5 stars4/5The Art of Selling Yourself: The SImple Step-By-Step Process for Success in Business and Life Rating: 0 out of 5 stars0 ratings21 Ways to Find Off Market Real Estate: Proven Marketing Strategies to Finding Lucrative Deals Rating: 4 out of 5 stars4/5Network Marketing: Online and Offline Prospecting Through Social Media and Active Recruiting Techniques Rating: 4 out of 5 stars4/5Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell Rating: 5 out of 5 stars5/5Business Development Volume II: How to Expand Your Business Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsSell More Faster: The Ultimate Sales Playbook for Start-Ups Rating: 5 out of 5 stars5/5Making More Money Rating: 5 out of 5 stars5/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 5 out of 5 stars5/5The Customer Success Economy: Why Every Aspect Of Your Business Model Needs A Paradigm Shift Rating: 5 out of 5 stars5/5
Marketing For You
Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5
Reviews for This I Know
Rating: 5 out of 5 stars
5/5
3 ratings1 review
- Rating: 5 out of 5 stars5/5An engaging book chock-full of marketing and brand insights. I especially appreciated the Canadian lens on things. Thank you Terry for the lessons.