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    Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It
    Unavailable
    Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It
    Unavailable
    Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It
    Audiobook7 hours

    Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It

    Written by Tien Tzuo and Gabe Weisert

    Narrated by Tien Tzuo and Dan Woren

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation—and the real opportunity—is just beginning.

    Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.

    Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.

    But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy—or risk being left behind.

    Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:

    • Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.
    • Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.
    • Caterpillar uses subscriptions to help solve problems—it's not about how many tractors you can rent, but how much dirt you need to move.

    In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

    Editor's Note

    Future of subscriptions…

    Learn valuable insights about the subscription economy and how to succeed within it, with case studies, and both qualitative and quantitative research.

    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateJun 5, 2018
    ISBN9780525634744
    Unavailable
    Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It

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    Reviews for Subscribed

    4.5/5

    54 ratings7 reviews

    What did you think?

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    Review must be at least 10 words

    • 5/5
      I work for a software company that aims to replace the license selling to SaaS. We feel that our customers want this and this is the future. This book is a guide on how to do it and why you shall start soon to avoid getting obsolete. It is also well written and backed by industy experience.
    • 5/5
      Great insights and thought provoking ideas from well seasoned players.
    • 5/5
      Things are changing, and a service make more sense at almost all levels rather than a product. So adapt to this reality. The book explains why, how and what to expect
    • 5/5
      Interesting how important is to understand that the best way to make profits from a company is by suscribtions
    • 5/5
      great book. really think I learnt a lot. can't wait to try I some of what was advised.
    • 5/5
      Great book. I would recommend to anyone. only caveat is author does not present a lot of scientific study and mostly relies on his own experiences.

      2 people found this helpful

    • 3/5
      I was expecting something a bit different from this book. It was good, but two things tarnished my experience reading it:

      1- it relies heavily on information provided on some complementary pdf not available here (at least I couldn’t find it)

      2- it’s geared towards already established companies that want to make a switch to subscription based models — I was hoping it would have more information pertinent to a startup trying to come up with a subscription model from scratch rather than an already established company converting an existing user base currently monetized via a more traditional revenue stream.

      4 people found this helpful