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    Artificial Intelligence for Marketing: Practical Applications
    Artificial Intelligence for Marketing: Practical Applications
    Artificial Intelligence for Marketing: Practical Applications
    Audiobook11 hours

    Artificial Intelligence for Marketing: Practical Applications

    Written by Jim Sterne

    Narrated by Gary Allan Poe

    4.5/5

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    About this audiobook

    This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.

    Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:

    - Speak intelligently about Artificial Intelligence and its advantages in marketing

    - Understand how marketers without a Data Science degree can make use of machine learning technology

    - Collaborate with data scientists as a subject matter expert to help develop focused-use applications

    - Help your company gain a competitive advantage by leveraging leading-edge technology in marketing

    Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies-and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
    LanguageEnglish
    PublisherAscent Audio
    Release dateApr 24, 2018
    ISBN9781469097565

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