Rating: 4 out of 5 stars
4/5
Audiobook10 hours
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
Written by Bo Burlingham
Rating: 4 out of 5 stars
4/5
()
About this audiobook
How maverick companies have passed up the growth treadmill - and focused on greatness instead.
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.
In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Community of Businesses, including the world-famous Zingerman's Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the audiobook.
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.
In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Community of Businesses, including the world-famous Zingerman's Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the audiobook.
Author
Bo Burlingham
Bo Burlingham is the author of Small Giants: Companies That Choose To Be Great Instead of Big (Portfolio, 2006) and an editor-at-large of Inc. magazine.
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Reviews for Small Giants
Rating: 3.825757593939394 out of 5 stars
4/5
66 ratings4 reviews
- Rating: 4 out of 5 stars4/5It’s good to hear how others are doing in a non conventional way other what what you hear on Wall Street
2 people found this helpful
- Rating: 5 out of 5 stars5/5This book is a gem. I recommend it to anyone interested in exploring what makes companies great.
1 person found this helpful
- Rating: 5 out of 5 stars5/5I loved this book so much and the stories in it. It's definitely something I want to do for our team. The lessons on where there businesses ended up after 10 years was invaluable and highly complemented the original book.
1 person found this helpful
- Rating: 4 out of 5 stars4/5A fine book for those involved in small and medium businesses