Rating: 5 out of 5 stars
5/5
Audiobook2 hours
Scientific Advertising: "Master of Effective Advertising"
Written by Claude C. Hopkins
Narrated by Paul Jones
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
This is the complete and unabridged audio-book Scientific Advertising, read from the original book by Claude C. Hopkins.
Scientific Advertising was written by the advertising genius in 1923 and is cited by many Advertising and Internet Marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.
Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audio-book you'll never waste money on ineffective advertising again.
An Author's Republic audio production.
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Reviews for Scientific Advertising
Rating: 4.515337423312883 out of 5 stars
4.5/5
163 ratings10 reviews
- Rating: 5 out of 5 stars5/5Great performance, great content. Will listen again later sometime! Yay!
1 person found this helpful
- Rating: 5 out of 5 stars5/5Timeless classic. I know many top marketers that reread this book multiple times a year.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Amazing book highly recommended, complete game changer for my team and I.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Although dated this book has a wealth of knowledge all practical useful ideas. The main theme of this book is if you're not tracking the response rate to your advertisements then you might as well not even advertise at all because you're just throwing money down the drain.
- Rating: 2 out of 5 stars2/5It didn’t give too much new information and it was very short.
- Rating: 5 out of 5 stars5/5Great book. I loved it.
Although it should be revised for the 21st century. - Rating: 4 out of 5 stars4/5Good insight to effective advertizing. Advertizing should not be trial and error.
- Rating: 3 out of 5 stars3/5Written in 1923. It is mostly talking about mail order advertising. I'm sure there are things you will learn from it but... advertising has evolved a lot in ONE HUNDRED YEARS.
- Rating: 5 out of 5 stars5/5Awesome read. Reconfirming my thesis . That copywriting is words that sell
- Rating: 5 out of 5 stars5/5Classic! Always worth it to reread over and over again.