Rating: 0 out of 5 stars
0 ratings
Unavailable
Unavailable
Unavailable
Audiobook9 hours
The Third Screen: The Ultimate Guide to Mobile Marketing
Written by Chuck Martin
Narrated by John Chancer
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this audiobook
With the 'first screen' — the television — companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen' — the personal computer — increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the 'third screen' — the mobile device — changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This edition links technological developments to behavioural changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Unavailable
More audiobooks from Chuck Martin
Tough Management: The 7 Winning Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow the Business in Good Times and Bad The Third Screen: The Ultimate Guide to Mobile Marketing Rating: 5 out of 5 stars5/5
Related to The Third Screen
Related audiobooks
Mobile Marketing Explained Rating: 0 out of 5 stars0 ratingsMarketing 6.0: The Future Is Immersive Rating: 4 out of 5 stars4/5Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage Rating: 0 out of 5 stars0 ratingsThe Swipe-Right Customer Experience: How to Attract, Engage, and Keep Customers in the Digital-First World Rating: 0 out of 5 stars0 ratingsHyperwars: Eleven Strategies for Survival and Profit in the Era of On-Line Business Rating: 0 out of 5 stars0 ratingsArtificial Intelligence in Advertising Rating: 0 out of 5 stars0 ratingsArtificial Intelligence's Role in Business Rating: 0 out of 5 stars0 ratingsThe Philosophy of Digital Entrepreneurship: What it Takes to Become Part of Digital Entrepreneurship Rating: 0 out of 5 stars0 ratingsFusion Strategy: How Real-Time Data and AI Will Power the Industrial Future Rating: 0 out of 5 stars0 ratingsKick Ass Business and Marketing Secrets: How to Blitz Your Competition Rating: 0 out of 5 stars0 ratingsLeading Digital: Turning Technology Into Business Transformation Rating: 5 out of 5 stars5/5Big Bang Disruption: Strategy in the Age of Devestating Innovation Rating: 3 out of 5 stars3/5The Mobile App Mastery: Innovate, Design, and Thrive in the App Ecosystem Rating: 0 out of 5 stars0 ratingsThe Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Rating: 0 out of 5 stars0 ratingsArtificial Intelligence and Future of Business Rating: 1 out of 5 stars1/5The Human Side of Digital Business Transformation Rating: 0 out of 5 stars0 ratingsDigital Marketing Rating: 4 out of 5 stars4/5Marketing 5.0: Technology for Humanity Rating: 4 out of 5 stars4/5SOCIAL MEDIA MARKETING FOR BUSINESS: Build a $10 000+/Month Income in 30-60 Days Rating: 0 out of 5 stars0 ratingsMultiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones Rating: 0 out of 5 stars0 ratingsDriving Digital Strategy: A Guide to Reimagining Your Business Rating: 3 out of 5 stars3/5Digital Dynamo: Mastering Online Marketing for Ultimate Success Rating: 0 out of 5 stars0 ratingsHow to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market Rating: 0 out of 5 stars0 ratingsYoutility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling Rating: 0 out of 5 stars0 ratingsSUMMARY - Matchmakers: The New Economics Of Multisided Platforms By David S. Evans And Richard Schmalensee Rating: 0 out of 5 stars0 ratingsHacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 4 out of 5 stars4/5Big Data: Analytics in Revolution for Business and Science Rating: 5 out of 5 stars5/5
E-Commerce For You
How to Do Nothing: Resisting the Attention Economy Rating: 4 out of 5 stars4/5Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Rating: 5 out of 5 stars5/5Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Options Trading: The Ultimate Beginners Guide to Trading like the Rich Rating: 5 out of 5 stars5/5Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money Rating: 4 out of 5 stars4/5Affiliate Marketing: Secrets - The Simple Formula To Making $10,000+ Per Month In Passive Income Rating: 4 out of 5 stars4/5Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption Rating: 5 out of 5 stars5/5The Dark Net: Inside the Digital Underworld Rating: 4 out of 5 stars4/5The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Rating: 5 out of 5 stars5/5NFTs Are a Scam / NFTs Are the Future: The Early Years: 2020-2023 Rating: 4 out of 5 stars4/5The Art of Social Media: Power Tips for Power Users Rating: 4 out of 5 stars4/5Seo: The Ultimate Search Engine Optimization Guide for Marketers and Entrepreneurs Rating: 4 out of 5 stars4/5#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Rating: 5 out of 5 stars5/5Options Trading for Beginners & Dummies Rating: 5 out of 5 stars5/5Affiliate Marketing for Newbies: 7 Simple Steps to Straight Make Money Online as a Newbie Affiliate Marketer Rating: 5 out of 5 stars5/5The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley Rating: 5 out of 5 stars5/5
Related podcast episodes
The Future of Advertising with PubMatic CEO Rajeev Goel 0% found this document useful1366: Why Monitoring is Essential to Digital Customer Experiences: Mark Banfield, CRO LogicMonitor 0% found this document usefulMastering Mobile App Discoverability -- Matt Tubergen // Digital Turbine Media 0% found this document usefulHow Mobile App Developers are gearing up for 5G -- Matt Tubergen // Digital Turbine Media 0% found this document usefulS1 E8 | All Things Measurement and Attribution 0% found this document usefulDigital Advertising's New Future with PubMatic CEO Rajeev Goel 0% found this document usefulAnalyst Andrew Lipsman Explores Retail Media in Light of Cookie Depreciation 0% found this document usefulDaily FinTech Podcast - April 13th, 2022 0% found this document usefulPlaybook for Scaling Real-Time Personalization with Mario D’Agostino, VP at FanDuel 0% found this document useful1842: The Tech-Stack That Captures & Convinces Business Solutions: Doron Gerstel, CEO, Perion 0% found this document usefulMo 4/10 - Tax Prep Wars | AI Impacts Affiliate Marketing | Pixel Data And Who's Tracking What 0% found this document usefulEpisode 19: Joanna O'Connell -- "CMOs don't care about DSPs" 0% found this document useful
Related articles
New Media, New Approach NZ MarketingArticle
New Media, New Approach
Dec 8, 2021
2 min readThe Expanding Programmatic Playground NZ MarketingArticle
The Expanding Programmatic Playground
Sep 22, 2017
7 min readStop Drinking The Programmatic Kool-aid NZ MarketingArticle
Stop Drinking The Programmatic Kool-aid
Jun 18, 2017
11 min readThe Tools Of Attention MarketingArticle
The Tools Of Attention
May 15, 2019
The technology of the day is of vital importance to marketers. It doesn’t just define how we make what we sell, it defines how we connect with those we sell to. Modern marketing has only been around for a little over 100 years. What many believe to b
4 min readYellow Brick Road Or Dead Cat Bounce? AdNewsArticle
Yellow Brick Road Or Dead Cat Bounce?
Nov 28, 2021
13 min readThe Real Biggest Threat MarketingArticle
The Real Biggest Threat
Feb 11, 2018
Preparing for the next Uber to minimise the risk of disruption is a mistake, because real disruption – by definition – is unknown and unexpected. Disruptors aren’t your biggest threat anyway – it’s the big data companies you should be worried about.
3 min readWhere Did All the Advertising Jobs Go? The AtlanticArticle
Where Did All the Advertising Jobs Go?
Feb 7, 2018
3 min readOutdoor Bountry NZ MarketingArticle
Outdoor Bountry
Mar 13, 2020
9 min readReimagining Business India TodayArticle
Reimagining Business
Sep 12, 2020
7 min readBig Data: The Deciding Element In Mobile Advertising Efficacy. The European Business ReviewArticle
Big Data: The Deciding Element In Mobile Advertising Efficacy.
Jul 20, 2018
8 min readFINTECH: a Force for Disrupting and Democratising Financial Services The European Business ReviewArticle
FINTECH: a Force for Disrupting and Democratising Financial Services
Sep 20, 2018
4 min readFast Forward MarketingArticle
Fast Forward
Jul 2, 2018
5 min readFrom Static To Stand-out MarketingArticle
From Static To Stand-out
Jul 2, 2018
5 min readProgrammatic’s Coming Of Age AdNewsArticle
Programmatic’s Coming Of Age
Jul 27, 2020
12 min readA Helping Hand NZ MarketingArticle
A Helping Hand
Dec 8, 2021
2 min readImpact Branding For The Urbanising Century MarketingArticle
Impact Branding For The Urbanising Century
Jul 2, 2018
Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world’s leading strategic communications agencies, he is a proven thought-leader, regularly being published and
7 min readThe Future Of Ad Intelligence NZ MarketingArticle
The Future Of Ad Intelligence
Mar 20, 2018
3 min readSoLoMo and How It Can Help Your Marketing EntrepreneurArticle
SoLoMo and How It Can Help Your Marketing
May 1, 2013
7 min readKeeping Consumer At The Centre Of Innovations Smart PhotographyArticle
Keeping Consumer At The Centre Of Innovations
Jul 6, 2021
The world is dealing with a pandemic without an ending in sight and businesses have been seriously affected. How has Fujifilm consumer imaging division dealt with this situation so far? At Fujifilm, we have always believed in offering a holistic cus
5 min readBiting Into Tech Business TodayArticle
Biting Into Tech
Sep 30, 2022
7 min readHOW BUSINESSES ARE Getting Back on Track in China The European Business ReviewArticle
HOW BUSINESSES ARE Getting Back on Track in China
Jul 31, 2020
5 min readA Digital Conundrum Business TodayArticle
A Digital Conundrum
Jun 25, 2018
9 min readPropel Your Brand Ahead Of The Pack NZ MarketingArticle
Propel Your Brand Ahead Of The Pack
Sep 16, 2018
2 min readRethinking Social Media Marketing NZBusiness and ManagementArticle
Rethinking Social Media Marketing
May 27, 2019
WITH THE recent scandals around social media platforms some are questioning whether the golden age of social media has passed. This shift in sentiment toward social media is a good indication that it’s time to rethink your strategy. According to the
3 min readExpansion Of Digital Business In Emerging Markets India TodayArticle
Expansion Of Digital Business In Emerging Markets
Mar 25, 2023
3 min readXandr’s Five-year Plan AdNewsArticle
Xandr’s Five-year Plan
Sep 9, 2019
3 min readTRACK NZ / McDonald's NZ MarketingArticle
TRACK NZ / McDonald's
Mar 13, 2020
2 min readRunning The Orange Light MarketingArticle
Running The Orange Light
Jun 6, 2018
To be frank, it’s all Trump’s fault. For years now, most of us have been happily posting, searching, WhatsApping away, comfortable in the knowledge that the price paid for semi-meaningful connections and time-saving convenience is nothing but some so
4 min read10 Marketing Masterworks EntrepreneurArticle
10 Marketing Masterworks
Feb 1, 2013
7 min readVodacom Unveils New ‘Brand Strategy’ Farmer's WeeklyArticle
Vodacom Unveils New ‘Brand Strategy’
Mar 24, 2023
1 min read
Reviews for The Third Screen
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews