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    Publicity Tactics: Insights on Creating Lucrative Media Buzz
    Publicity Tactics: Insights on Creating Lucrative Media Buzz
    Publicity Tactics: Insights on Creating Lucrative Media Buzz
    Audiobook2 hours

    Publicity Tactics: Insights on Creating Lucrative Media Buzz

    Written by Marcia Yudkin

    Narrated by Marcia Yudkin

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    About this audiobook

    Get noticed, grow your brand and gain market share.

    It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.

    Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

    ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

    LanguageEnglish
    PublisherCreative Ways (Marcia Yudkin)
    Release dateNov 17, 2011
    ISBN9780971640788
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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