Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization
Written by Marcia Yudkin
Narrated by Marcia Yudkin
2.5/5
()
About this audiobook
Attract interest, then nail the sale.
With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.
This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.
Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia Yudkin
Marcia Yudkin
Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.
More audiobooks from Marcia Yudkin
No-Hype Copywriting: The Keys to Lively, Appealing, and Truthful Sales Writing Rating: 4 out of 5 stars4/5Writing Articles About the World Around You Rating: 4 out of 5 stars4/5Marketing for Introverts: How Quiet Ones Can Zing Rating: 4 out of 5 stars4/5Inspired!: How to Be More Original, Insightful, and Productive in Your Work Rating: 4 out of 5 stars4/5Beginner’s Guide to Information Marketing: Your First Audio Product Rating: 4 out of 5 stars4/5Brainstorming a Better Book Title Rating: 0 out of 5 stars0 ratingsMarketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers Rating: 5 out of 5 stars5/5Take Your Business on the Road Rating: 0 out of 5 stars0 ratingsNo More Writer's Block!: Become a Prolific Writer Rating: 4 out of 5 stars4/5Advanced Guide to Information Marketing: Multiply Your Profits by Repurposing Content Rating: 0 out of 5 stars0 ratingsBeginner's Guide to Information Marketing: Your First PDF Report Rating: 4 out of 5 stars4/5Bullets with Bite: Learn to Create Mouthwatering Word Nuggets Rating: 4 out of 5 stars4/5
Related to Persuading People to Buy
Titles in the series (5)
Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales Rating: 5 out of 5 stars5/5Strategic Marketing: Insights on Setting Smart Directions for Your Business Rating: 2 out of 5 stars2/5Publicity Tactics: Insights on Creating Lucrative Media Buzz Rating: 4 out of 5 stars4/5The Marketing Attitude: Insights That Help You Build a Worthy Business Rating: 4 out of 5 stars4/5
Related audiobooks
Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales Rating: 5 out of 5 stars5/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition Rating: 4 out of 5 stars4/5Exactly How to Sell: The Sales Guide for Non-Sales Professionals Rating: 5 out of 5 stars5/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5Do It! MARKETING: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Rating: 0 out of 5 stars0 ratingsThe 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsHow to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5The 25 Most Common Sales Mistakes And How To Avoid Them! Rating: 4 out of 5 stars4/5Ditch The Pitch: The Art of Improvised Persuasion Rating: 4 out of 5 stars4/5Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales Rating: 4 out of 5 stars4/5Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers Rating: 5 out of 5 stars5/5Sell It Like A Mango: A New Seller's Guide To Closing More Sales Rating: 1 out of 5 stars1/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/593 Extraordinary Referral Systems: Jay Abraham's Money-Making Strategy Clusters Rating: 5 out of 5 stars5/5Pitch to Win: How to Present, Persuade and Close the Deal Rating: 5 out of 5 stars5/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise Rating: 5 out of 5 stars5/5The Marketing Attitude: Insights That Help You Build a Worthy Business Rating: 4 out of 5 stars4/5Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Rating: 5 out of 5 stars5/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5Trust-Based Selling Rating: 5 out of 5 stars5/5Empathic Marketing®: 5 Steps to Unlock Your New Empathic Marketing® Superpower Rating: 0 out of 5 stars0 ratings
Marketing For You
Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5
Reviews for Persuading People to Buy
2 ratings0 reviews