Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas
Written by Bernhard Schroeder
Narrated by Steven Menasche
4/5
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About this audiobook
The truth is you can! Analytical thinkers, numbers people, non-artists-everyone can generate imaginative ideas. All it takes is letting go of the “I'm not creative” mindset and employing a proven process.
Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams:
Fuel creativity through tight deadlines • Create more ideas in brainstorming sessions • Radically improve products • Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools.
From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.
Bernhard Schroeder
BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.
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