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    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
    Audiobook2 hours

    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

    Written by Ryan Holiday

    Narrated by Ryan Holiday

    4.5/5

    ()

    About this audiobook

    A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

    Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
    LanguageEnglish
    PublisherAscent Audio
    Release dateOct 1, 2014
    ISBN9781469092416
    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
    Author

    Ryan Holiday

    Ryan Holiday is one of the world's bestselling living philosophers. His books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the # 1 New York Times bestseller Stillness Is the Key, appear in more than 40 languages and have sold more than 4 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas. Follow Ryan on Twitter @ryanholiday and visit his website www.ryanholiday.net

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    Reviews for Growth Hacker Marketing

    4.5/5

    391 ratings13 reviews

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    • 5/5
      Loved it... Really informative and fun to listen to...I wished all the links mentioned were easily accessible from his website

      1 person found this helpful

    • 4/5
      The simplicity of this book was so crazy that I feel like I need to read it again to make sure that what he said was not that simple. Don't mistake this for being easy. I got the impression that everybody should be doing this but I know it's tough for people to wrap their head around the concepts and ideas that he's illustrating. That was the best two and a half hours I spent learning a subject that I thought would be littered with fluff and pontifications.
    • 5/5
      This was a very short but concise and good introduction that explains the principles of growth hacking. Loved it!
    • 5/5
      Amazing book, definitely the best hacks for marketing, everyone should read this book
    • 4/5
      It can be useful if it your first book about product marketing. Author speaks about MVP, product-market fit, conversion and growth mindset.
    • 4/5
      Good book for growth new marketers to catch up on the idea of hacking growth and a decent refresher for growth marketers to brush up & pick a few new stories
    • 5/5
      A great book for beginners to listen to. A starting point to growth hacking for sure.
    • 5/5
      A real eye opener for me and really a lot to think about
    • 5/5
      This book can shift your mindset to growth as Ryan stated.
    • 5/5
      Very direct, Practical, Straightforward and insightful. Would definitely get a hard copy for references
    • 4/5
      This is a primer for growth hacking. Aside from the key studies I wish it has some things I can try in my product or service.
    • 5/5
      A really good intro into grwth hacking - the evolution of marketing
    • 5/5
      Great audiobook, very relevant content. I'm graduating soon and doing an internship in marketing, this book definitively gave me great insights and ideas for the future.