Audiobook7 hours
Traction: How Any Startup Can Achieve Explosive Customer Growth
Written by Justin Mares and Gabriele Weinberg
Narrated by Gabriele Weinberg
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
Most startups don't fail because they can't build a product.
Most startups fail because they can't get traction.
Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier-fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
·Find and use offline ads and other channels your competitors probably aren't using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Most startups fail because they can't get traction.
Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier-fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
·Find and use offline ads and other channels your competitors probably aren't using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
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Reviews for Traction
Rating: 4.565217365217391 out of 5 stars
4.5/5
115 ratings13 reviews
- Rating: 5 out of 5 stars5/5Where is the PDF book? i was reading it and now i can find just the audiobook.
2 people found this helpful
- Rating: 4 out of 5 stars4/5This book seems a little outdated, but still had some useful tips. The author covers a lot of ideas for building traction applicable to all kinds of startups. I like the focus on selecting a few ideas to try per quarter to maintain focus.
- Rating: 5 out of 5 stars5/5This book underlined some crucial points about Startup growth. It's obvious that any Startups ignore this. The book is highly recommended for Startups intending to grow.
Donald Okaragba, Co-founder & CEO, Meck Health - Rating: 5 out of 5 stars5/5One of the best books I have read here in Scribd. Full of high quality info and not just fluff which unfortunately is pretty common these days. Great read!
- Rating: 5 out of 5 stars5/5As someone just entering the startup game, this book provides valuable and detailed insights on tactics that can be employed to grow one's customer base.
- Rating: 5 out of 5 stars5/5I genuinely enjoyed this read, as it can be used as an introduction to marketing, yet can be used by advanced marketers (by using the bullseye method), amazing book.
- Rating: 5 out of 5 stars5/5This book helps us to broaden our viewpoint on how to scale our user base and build a thriving community.
- Rating: 2 out of 5 stars2/5Please write the title next the the chapter , without the title we dont know the how the content was placed in the book .
- Rating: 5 out of 5 stars5/5Good Listen! Thank you for giving us startups some traction perspective.
- Rating: 5 out of 5 stars5/5Great insights with real life advice from successful entrepreneurs
- Rating: 5 out of 5 stars5/5Very good, hands on book. Full of strategies and real examples.
- Rating: 4 out of 5 stars4/5Solid coverage of 19 major customer acquisition strategies. "traction" means steady growth in acquisition of new customers for your company, and these experienced entrepreneurs take you through methodology for evaluating which ones are right for you.My only major wish is that they'd covered Crowdfunding - e.g. Kickstarter, Indiegogo and the like. But except for that all the major bases are covered well with detailed learnings from a variety of entrepreneurs.
- Rating: 4 out of 5 stars4/5This is like a pick your own adventure book. The first 5-6 chapters are great and they outline a method for choosing the right growth engine for your business. I will use this book to review in the future when I'm looking for a new growth channel ast RetailKit. As we grow, our growth channels will change. Right now, we are using and optimizing sales.. but my gut says this won't last forever.