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    Persuasion Equation: The Subtle Science of Getting Your Way
    Persuasion Equation: The Subtle Science of Getting Your Way
    Persuasion Equation: The Subtle Science of Getting Your Way
    Audiobook7 hours

    Persuasion Equation: The Subtle Science of Getting Your Way

    Written by Mark Rodgers

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    About this audiobook

    How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

    Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation-a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to:

    Radiate an aura of expertise • Win trust and leverage credibility • Build a business case that appeals to both heart and mind • Adapt for personality, gender, and generational differences • Use language strategically • Perfect the five-step persuasion process • Generate group buy-in • Master organizational politics • And more

    From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
    LanguageEnglish
    PublisherAscent Audio
    Release dateJun 1, 2015
    ISBN9781469061375
    Author

    Mark Rodgers

    MARK RODGERS is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year. He pens the Persuasion Matters blog and is the author of Accelerate the Sale.

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