The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Written by Carmine Gallo
Narrated by Carmine Gallo
4.5/5
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About this audiobook
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?
They told brilliant stories.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.
In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.
This program is read by the author.
Carmine Gallo
Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success Magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.
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Reviews for The Storyteller's Secret
65 ratings6 reviews
- Rating: 5 out of 5 stars5/5An amazing audiobook. Full of great stories about the greatest storytellers. Fully recommended!
- Rating: 5 out of 5 stars5/5The best book for all your interactions, whether its buisness, social, family or fun, this book will change your life.
- Rating: 5 out of 5 stars5/5Great insight into how to tell fun and inspiring stories in your communication
- Rating: 5 out of 5 stars5/5Definitely one of the better books on story telling. Very insightful and one to reference.
- Rating: 3 out of 5 stars3/5Having spent five years in medical school, I tend to see the world through data - through facts and figures and not stories. My reading this book proves that I am still interested in the power of stories. Gallo uncorks the power of a narrative through a bunch of stories (some religious, some business-oriented, some humanitarian, all moving).
Each chapter provides a report of one person's life experiences. Skillfully, Gallo starts the report with the person's first name - a move that provides a degree of anonymity for a well-known figure - and the naked tale with an eye towards a lesson. Then an analysis follows with a more philosophical and rhetorical parsing of the event. Finally, the lesson is summed up in one paragraph - a "secret" of the storyteller. Repeat this about 37 times, and you have a 250-page book that provides easy, interesting reading and the honing of a skill.
Almost every human will know some of the people biographied in this book. Almost no one will know them all. Stories from figures such as Steve Jobs, Al Gore, Pope Francis, and Sheryl Sandberg are combined with those from lesser-known figures such as Steve Wynn, Chris Hadfield, Kat Cole, and Amy Purdy to provide a nicely interlaced metanarrative. This metanarrative dishes up the thesis that behind every great or moving happening is a great story - and thus, a great storyteller. That point is quite well proven in this book. The everyday is mixed up with the mighty, with recurring spectacular results.
I aspire to tell stories more effectively. Although I doubt I will ever reach Churchill's level of impact or excitement, I can work on my family, friends, and co-workers more effectively. This book equips me to do that better, and I am fortunate to have read it. I often focus on the philosophical side of life, but this book brings out the (often lost) art of rhetoric. Ideas without communication are indeed worthless. - Rating: 5 out of 5 stars5/5On a cool February morning, the reader opened up a book and read the following. “In the summer of 2011 Pete and his mom, Nancy, were sitting at the dinner table…” A few days later, he picked up the same book, opened to another chapter, and read, “On a cold January day in 1961 Fred Schultz broke his ankle while working his job as a diaper service deliveryman.” A few days later, he opened the book once again and read “On his twenty-fifth birthday Adam decided to create a life story worth telling.” The reader read chapter after chapter and began to wonder, “Jeez, isn’t there a way to talk about storytelling without starting every one of the 37 chapters with a story?” Apparently, there was not.That person was Mike, and those chapter openings provided him with the basis for the beginning of his book review of The Storyteller’s Secret.Let me get this out of my system immediately. Yes, this is a book about the power of story and its role in successful presentations and successfully getting your message across. And, yes, the power of story has to be emphasized to make that point. But, after about story fifteen I wanted to scream “I get it! I get it! Start with a story that resonate. Now, isn’t there any other way you can start a chapter?”Good. I feel better now. Moving right along, let me say that, aside from this problem (and the author’s occasional minor bouts of self-promotion) this is an excellent book.Yes, it tells a lot of stories, but those stories are shared with a purpose. Each exhibits how any speaker can better engage with the audience. Some of the points made by the author may be obvious to some speakers – those who already have some success. But the book provides excellent reinforcement to those points.And, based on the experience I have had sitting through hours of butt-numbing presentations, a whole lot of people need to be taught the most basic of points the author is making. (Point number 1 – care about the information you are sharing, and make it look like you care.)There are a lot of good nuggets within this book and lot of good broad ideas. Personally, it has caused me to rethink how I make all my presentations, and it is the basis for some of the training I will do with others on their presentation skills.But for anyone who has any point they want to make – presentation, report, meeting, anything – this book will help you focus your message, help persuade your audience, and just make you better.