Rating: 3 out of 5 stars
3/5
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Audiobook5 hours
The Power of Fifty Bits: The New Science of turning Good Intentions into Positive Results
Written by Robert Nease
Narrated by Qarie Marshall
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
Of the 10 million bits of information our brains process each second, only 50 bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests - what we truly want.
As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
©2016 Robert Nease (P)2016 Dreamscape Media, LLC
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Reviews for The Power of Fifty Bits
Rating: 4.333333333333333 out of 5 stars
4.5/5
3 ratings1 review
- Rating: 5 out of 5 stars5/5It was about time that someone put together the latest in behavioral economics and psychology into a handy ready-to-implement guidebook. I feel like a 50 bits designer already!