The Mindset of Top Salespeople: Sales Growth Strategies
Written by Brian Tracy
4.5/5
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About this audiobook
Most salespeople who are not successful have never been properly trained in the underlying motivations that cause people to act and react to commercial messages and sales proposals. The more you know about how and why people do the things they do, the faster and easier it will be for you to turn prospects into customers.
Successful salespeople are far better at building and maintaining high-quality relationships with their prospects and customers than average salespeople. People decide emotionally and then justify logically. How the customer feels about you as a person will have more of an influence on what the customer decides than any other factor. It is imperative that you develop and exercise your “personality” muscles so that you become a nicer, more positive and more likable person in everything you do.
Why is it that people buy or refuse to buy? No matter what you are selling, customers will have concerns that you must resolve before you can proceed to a sale. Your ability to handle these questions is a key skill that is essential to your sales success.
More than 100 years of research and countless millions of dollars have been invested
in seeking the causes for success and failure in selling. Let Brian Tracy teach you:
• The key success principle in selling
• The Law of Indirect Effort
• The most powerful buying influence
• The use of authority in selling
• The “Feel, Felt, Found” Method of dealing with objections
• How to get past the gatekeeper
• Getting action and closing the sale
• The Pareto Principle in modern selling
• The key question for time management in selling
Brian Tracy
BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.
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Reviews for The Mindset of Top Salespeople
10 ratings4 reviews
- Rating: 3 out of 5 stars3/5I don't think I heard anything new here, but got lots of good reminders about things like goal setting and positive thinking.
- Rating: 5 out of 5 stars5/5Seminars have been repeated and make it even more solid. Repetition is the mother of all learning.
Great insights and great for recalling the basics of selling.
Thanks, Brian. - Rating: 4 out of 5 stars4/5I found this short motivational book very useful, apparently more than some of the others who rated it. It's an earlier work in Tracy's long series of quality works. I like that he separates the psychological aspect of his research into this summary, while leaving it out of others. I appreciate how concise this audio program is and found the ending section about finding meaning in life especially valuable.
- Rating: 5 out of 5 stars5/5great content, always learn a lot
from Brian's work. Highly recommended.