The Two-Second Advantage: How We Succeed by Anticipating the Future---Just Enough
Written by Kevin Maney and Vivek Ranadive
Narrated by Dan John Miller
3.5/5
()
About this audiobook
his speed on the ice or the uncanny accuracy of his shots, but rather
his ability to predict where the puck was going to be an instant before
it arrived. In other words, it was Gretzky's brain that made him
exceptional. Over the past fifteen years, scientists have found that
what distinguishes the greatest musicians, athletes, and performers from
the rest of us isn't just their motor skills or athletic abilities-it
is the ability to anticipate events before they happen. A great musician
knows how notes will sound before they're played, a great CEO can
predict how a business decision will turn out before it's made, a great
chef knows what a recipe will taste like before it's prepared.In
a powerful narrative that takes us from the research in the labs to the
implementation of predictive technology inside companies, Vivek
Ranadive and Kevin Maney reveal how our understanding of human mastery
is being applied to the way computers "think." In the near future, the
authors argue, the most advanced computer systems and the most
successful businesses will anticipate the future much like Wayne
Gretzky's brain does. As a result, companies will be able to use a new
generation of technology to anticipate customer needs before customers
even know what they want, and see production snafus before they occur,
traffic jams before they materialize, and operational problems before
they arise. Forward-thinking companies will be able to predict the
future just a fraction ahead of everyone else with a little bit of the
right information at the right time-what the authors call the two-second
advantage-and it will transform the way businesses are run and offer
companies an enormous competitive edge in the marketplace.In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful.
Kevin Maney
Kevin Maney is a best-selling author and award-winning columnist for Newsweek. Kevin co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. It was a 2011 New York Times bestseller. Kevin also wrote the critically-praised biography, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. His first book was 1995’s Megamedia Shakeout, one of the earliest books about all media going digital. Kevin has written for USA Today, Conde Nast Portfolio, Fortune, The Atlantic, and Wired, and has often appeared on radio and television. He lives in New York.
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Reviews for The Two-Second Advantage
3 ratings3 reviews
- Rating: 3 out of 5 stars3/5I espied this book on a library shelf and thought it would be interesting, but treated it with a skeptical eye at the outset. I was surprised to find a thorough and robust discussion on the topic that never went off message or lost focus. The book was also an amalgam of several books I've read that orbit each other around the topic of brain science. It seems there aren't that many degrees of separation in this realm, which I enjoy - and I did enjoy the book.
- Rating: 3 out of 5 stars3/5The author discusses the value and opportunities for predictive algorithms. He analyzes predictive modeling from a neuroscience perspective and from a computer science perspective. Examples of human beings that use predictive abilities are discussed and computational algorithm development and applications are considered. I found the concept valuable but I felt the main points were made early in the book. The remaining sections were repetitive.
- Rating: 4 out of 5 stars4/5Fascinating insight into the secret of success - not sure I will ever be fast enough!