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    The 22 Immutable Laws of Branding
    The 22 Immutable Laws of Branding
    The 22 Immutable Laws of Branding
    Audiobook8 hours

    The 22 Immutable Laws of Branding

    Written by Al Ries and Laura Ries

    Narrated by David Drummond

    4/5

    ()

    About this audiobook

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

    Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

    The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

    LanguageEnglish
    PublisherHarperAudio
    Release dateApr 22, 2014
    ISBN9780062351418
    The 22 Immutable Laws of Branding
    Author

    Al Ries

    Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

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    Reviews for The 22 Immutable Laws of Branding

    4/5

    114 ratings13 reviews

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    • 2/5
      aged

      2 people found this helpful

    • 3/5
      Well narrated; generally useful information, but some is clearly outdated.

      1 person found this helpful

    • 5/5
      Great book very useful information here would recommend to others
    • 4/5
      Many of the branding concepts are sound. However, anytime they wax prophetic about the internet and “divergence,” I listen as though it were a history of the 90s. They were wrong about their predictions. The authors should admit mistake and update this book because it really is useful.
    • 5/5
      Great concepts which can easily be applied to any brand :)
    • 2/5
      The book is clearly very outdated! It contains few good principles about branding but the world has changed so much in the last two decades that most principles are not applicable anymore and the writer is appearantly wrong about his expectations of what the internet was going to mean for branding. Listening to this book has kind of become a waste of time for me unfortunately..
    • 1/5
      Worst marketing book I have ever read. And I have read over 500. First time I give a one-star rating. Extremely out dated. Dumb assumptions, which ended up bad. He is talking about Nokia being a leader and online marketing is the same as offline. And so on…
    • 4/5
      20/20 Amazon is doing well!
    • 2/5
      Outdated, the author makes predictive statements that have actually ended up being bad. Like, saying an online shoe retailer wouldn't never thrive. Has anyone been following Zappos success?
    • 5/5
      The primer to branding . That is Still relevant today
    • 3/5
      Interesting read of his future predictions in hindsight. Some on the money, some missed the mark. Interesting read.
    • 4/5
      Some of out date information but really good concepts.
    • 4/5
      This is an excellent introduction to branding, why it's important, and how to do it right. What I found most helpful was their emphasis on not complicating or diluting a brand; with new product extensions or as an umbrella for multiple lines and business units. The book is organized in quick chapters, each highlighting one law. Each chapter is also prefaced with a solid example. I read the 1998 version, and found their points even more credible based on the longevity of the brand cases they cited.