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    Unavailable
    Insanely Simple: The Obsession That Drives Apple's Success
    Unavailable
    Insanely Simple: The Obsession That Drives Apple's Success
    Unavailable
    Insanely Simple: The Obsession That Drives Apple's Success
    Audiobook7 hours

    Insanely Simple: The Obsession That Drives Apple's Success

    Written by Ken Segall

    Narrated by Ken Segall

    4/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    To Steve Jobs, Simplicity was a religion. It was also a weapon.

    Simplicity isn't just a design principle at Apple-it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

    Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers.

    It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

    As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

    Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity-and inspired him to help others benefit from it.
    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateMay 1, 2012
    ISBN9780449806821
    Unavailable
    Insanely Simple: The Obsession That Drives Apple's Success
    Author

    Ken Segall

    KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

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    Reviews for Insanely Simple

    4/5

    25 ratings4 reviews

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    • 4/5
      This is a quirky and charmingly plain collection of anecdotes about Segall's interactions with Steve Jobs, and, more importantly, his takeaway lessons from Apple's success. It is, by design, a cherry-picked history, but in that it actually succeeds where Walter Isaacson's authorized biography failed. Isaacson spent so much time making sure his Steve was well rounded and fairly covered, he forgot to find (for lack of searching, it seems) any cause for the man's mindblowing career. Segall gets to the point: Steve kept things simple. We can now argue about other factors that contributed to the unprecedented rise of Apple, but for the time being Segall's thesis makes a lot of sense.
    • 3/5
      Has some good stories about Steve Jobs but is somewhat repetitive otherwise. Simplicity always wins over complexity and the trick is to recognize when you're beginning complex. That's it.
    • 4/5
      Kind of behind Apple scene, where you can learn how the obsession of simplicity drives Steve’s Apple
    • 5/5
      This book drills into the listener/reader how critical simplifying is for your business’ success.

      The subtitle tells you it’s heavy on Apple as the example and the author shows much love and respect for Steve Jobs and as an Apple/Jobs fan I found that helpful in getting the message across.

      I will be making changes to my own business based on what I learned after listening. Thank you Ken Segall!