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    Demand: Creating What People Love Before They Know They Want It
    Demand: Creating What People Love Before They Know They Want It
    Demand: Creating What People Love Before They Know They Want It
    Audiobook11 hours

    Demand: Creating What People Love Before They Know They Want It

    Written by Adrian J. Slywotzky and Karl Weber

    Narrated by Dave Courvoisier

    4/5

    ()

    About this audiobook

    In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications-not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why #8220;very good#8221; does not equal #8220;magnetic#8221;; how what you don#8217;t see can make or break a product; the art of transforming fence sitters into customers; why there#8217;s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
    LanguageEnglish
    PublisherHighbridge Company
    Release dateNov 29, 2011
    ISBN9781611746525
    Demand: Creating What People Love Before They Know They Want It

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