The E-Myth Enterprise
Written by Michael E. Gerber
Narrated by John H. Mayer
4.5/5
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About this audiobook
“This excellent book is a must-read for current and aspiring entrepreneurs.”
—Booklist
Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael E.Gerber is THE #1 name in small business and his company, E-Myth Worldwide, boasts more than 52,000 business clients in 145 countries. The E-Myth Enterprise shows readers how to get started—because simply coming up with a brilliant business idea is the easy part.
Michael E. Gerber
Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.
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Reviews for The E-Myth Enterprise
49 ratings4 reviews
- Rating: 4 out of 5 stars4/5The best overall reality check on business acumen I have found to date. To wit: "The economic model is a myth." (p.179) Quite simply put, people must be at the center of your attention, yourself included. This is not a cheesey "know thyself and listen to others" self-help book. It is a wholesome sandwich. And you will likely be able to read it in the time it takes to make and eat an artfully delicious sandwich. What I liked most was the recognition that people are the most unmanageable part of whatever we are trying to do in a business enterprise-- whether they are customers or employees or partners or ourselves. This book broadens and deepens one's business acumen by suggesting that it is tied to one's self-awareness and awareness of others. We all have a lack of complete consciousness and to do business well, we must admit this and strive to be more conscious of the world we are in and the people in it. In it's detail, it articulates key considerations about the visual, emotional, functional, financial preferences of people. "One must be interested in how things look, and how things feel, and how things work, and then, finally, in the money...[Money] is not the primary reason or justification for being in business." (p.179) Toward the end of the book you get this summary that is supported by thoughtful, substantive, quick-reading exposition in the middle. "An E-Myth Enterprise is a business that takes personal responsibility for the condition of the world it finds itself in; for the condition of the people with whom it interacts; for the condition of their children and their children's children; for the condition of the very quality of life itself." (p. 181) It is deceptive lightweight sandwich that nourishes like any surprisingly delicious lunch. Fresh ingredients, simple preparation-- it restores energy and renews purpose. I will put this on a list for re-reading often.
1 person found this helpful
- Rating: 1 out of 5 stars1/5It's like a thesaurus vomited into another book. Nothing but buzz word garbage. There is nothing actionable. One of the most important components of a business owner is "concentration", gee thanks. Also says in the same sentence that Apple, yup the company, will likely go under...and will still be around in the long term. I guess when you net on both sides you're always right. This guy is in the business of selling the idea of business. Total fake guru.
- Rating: 5 out of 5 stars5/5Exelente libro. De los mejores que escuche o lei jamas
- Rating: 1 out of 5 stars1/5Lots of words with no content. It was a very disappointing audiobook.
1 person found this helpful