Audiobook2 hours
Free Prize Inside!: The Next Big Marketing Idea
Written by Seth Godin
Narrated by Seth Godin
Rating: 4 out of 5 stars
4/5
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About this audiobook
Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?
Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation-a free prize inside.
You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius-you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.
We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?
Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation-a free prize inside.
You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius-you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.
We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.
Author
Seth Godin
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
More audiobooks from Seth Godin
Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Rating: 5 out of 5 stars5/5Poke the Box Rating: 4 out of 5 stars4/5The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Rating: 4 out of 5 stars4/5We Are All Weird: The Myth of Mass and The End of Compliance Rating: 4 out of 5 stars4/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5Meatball Sundae: Is Your Marketing Out of Sync? Rating: 4 out of 5 stars4/5Unleashing the Idea Virus Rating: 4 out of 5 stars4/5Survival is not Enough: Zooming, Evolution, and the Future of Your Company Rating: 4 out of 5 stars4/5
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Reviews for Free Prize Inside!
Rating: 4.0425532446808505 out of 5 stars
4/5
94 ratings5 reviews
- Rating: 5 out of 5 stars5/5Only Seth Godin can say it like Seth Godin! Brilliant!
- Rating: 5 out of 5 stars5/5The last chapter of this book was actually very good
- Rating: 4 out of 5 stars4/5I recommend all of Seth Godin's books for business and marketing. Always something new to learn and add to your business. Very simple and practical. This is a solid book.
- Rating: 3 out of 5 stars3/5This inspires the reader to think of ideas that will get attention and differentiate in sometimes extreme ways. The champion must also have the heart to believe it and sell it. Business is full of obvious cases where the sole winner did just that. They need to sell it at the top, at the bottom, wherever will work. He also talks about "edgecraft" as superior to brainstorming. Take a good concept and make it more by taking some dimension to the edge (flexibility, cheeriness, cleanliness, organizational parameters, tradition, etc).
- Rating: 1 out of 5 stars1/5I went into this book with low expectations and was greatly surprised. Not only did it live down to those expectations, I was amazed that a book could be created from such an amalgam of disconnected stories and hindsight predictions of success. This book is nothing more than platitudes and stories, then more platitudes, then a lot more stories. And, while success stories are the realm of any consultant, it doesn’t even appear that the stories used in this book are the result of anything the author has done; rather just pick and chose from the Wall Street Journal to match his needs. This combination of pithy comments and stories reaches its lowest point in the third chapter when there is literally a ten-page list of ideas – starting with a paragraph that begins “The rest of this chapter can’t help but be sort of random.” Well, actually, if it was a well-written book, it could keep from being random. But then, why should it be any different than the rest of the book. And the book really digs into the depths at the end, where there are 38 pages of notes. First, if it was important enough to say, why wasn’t it included in the text? Second, it wasn’t important enough to say. Oh, and did I mention the author goes overboard being self-referential to his other book – Purple Cow? The only Free Prize Inside! was the fact that the company gave this to me for free. (Wonder what I’ll get at the used book store?)