Audiobook4 hours
Persuasion: The Art of Getting What You Want
Written by Dave Lakhani
Narrated by Dave Lakhani
Rating: 4 out of 5 stars
4/5
()
About this audiobook
The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well.
Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well.
Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener:
A map for the persuasive process
Persuasion tools and instructions for use
17 persuasion tactics to instantly persuade
The Persuasion Equation
The Six Tenets of Persuasion
Steps to becoming an expert in just 30 days
Quick Persuaders: tools to use every day
Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today.
The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.
Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well.
Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener:
A map for the persuasive process
Persuasion tools and instructions for use
17 persuasion tactics to instantly persuade
The Persuasion Equation
The Six Tenets of Persuasion
Steps to becoming an expert in just 30 days
Quick Persuaders: tools to use every day
Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today.
The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.
More audiobooks from Dave Lakhani
How to Sell When Nobody's Buying: And How to Sell Even More When They Are Rating: 4 out of 5 stars4/5Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know Rating: 5 out of 5 stars5/5
Related to Persuasion
Related audiobooks
Got Your Attention?: How to Create Intrigue and Connect with Anyone Rating: 4 out of 5 stars4/5The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want Rating: 4 out of 5 stars4/57 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Rating: 5 out of 5 stars5/5Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You Rating: 5 out of 5 stars5/5The Secret to Persuasiveness: How to Get What You Want Rating: 4 out of 5 stars4/5Mind Hacking: 25 Advanced Persuasion Techniques Rating: 4 out of 5 stars4/5Covert Persuasion: Psychological Tactics and Tricks to Win the Game Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 5 out of 5 stars5/5How to Gain Power & Influence with People Rating: 5 out of 5 stars5/5Influence: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect Rating: 4 out of 5 stars4/5No: The only negotiating system you need for work and home Rating: 5 out of 5 stars5/5How to Sell Yourself Rating: 4 out of 5 stars4/5Body Language Secrets to Win More Negotiations: How to Read Any Opponent and Get What You Want Rating: 5 out of 5 stars5/5How to Influence People and Win Over Anyone Rating: 4 out of 5 stars4/5Fascinate: Your 7 Triggers to Persuasion and Captivation Rating: 4 out of 5 stars4/5It's Not What You Say: How to Sell Your Message When It Matters Most Rating: 5 out of 5 stars5/5Powerful Negotiation Techniques: Asking Great Negotiation Questions Rating: 5 out of 5 stars5/5How to Win Any Negotiation Rating: 4 out of 5 stars4/5Manipulation: The Science and Art of Influence and Persuasion Rating: 5 out of 5 stars5/5Never Be Lied to Again: How to Get the Truth In 5 Minutes Or Less In Any Conversation Or Situation Rating: 5 out of 5 stars5/5The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business Rating: 0 out of 5 stars0 ratingsThe Introvert's Edge: How the Quiet and Shy Can Outsell Anyone Rating: 5 out of 5 stars5/5Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence Rating: 5 out of 5 stars5/5How To Get Your Point Across In 30 Seconds Or Less Rating: 4 out of 5 stars4/5Bargaining with the Devil: When to Negotiate, When to Fight Rating: 4 out of 5 stars4/5Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Rating: 5 out of 5 stars5/5
Workplace Culture For You
Mean Girls at Work: How to Stay Professional When Things Get Personal Rating: 3 out of 5 stars3/5The Unspoken Truths for Career Success: Navigating Pay, Promotions, and Power at Work Rating: 4 out of 5 stars4/5Be the Boss Everyone Wants to Work For: A Guide for New Leaders Rating: 4 out of 5 stars4/5Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact Rating: 5 out of 5 stars5/5Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters Rating: 4 out of 5 stars4/5Rising Above a Toxic Workplace: Taking Care of Yourself in an Unhealthy Environment Rating: 4 out of 5 stars4/5The Outward Mindset: Seeing Beyond Ourselves Rating: 5 out of 5 stars5/5I'm Not Yelling: A Black Woman's Guide to Navigating the Workplace Rating: 5 out of 5 stars5/5Executive Presence: The Missing Link Between Merit and Success Rating: 4 out of 5 stars4/5Rebel Talent: Why It Pays to Break the Rules at Work and in Life Rating: 4 out of 5 stars4/5The Right Kind of Wrong Rating: 4 out of 5 stars4/5Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees Rating: 4 out of 5 stars4/5Happy at Work: How to Create a Happy, Engaging Workplace for Today's (and Tomorrow's!) Workforce Rating: 0 out of 5 stars0 ratingsIt Doesn't Have to Be Crazy at Work Rating: 4 out of 5 stars4/5When You Can’t Just Talk About It: How to Navigate Difficult Conversations Rating: 4 out of 5 stars4/5Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning, and Succeed in Work + Life Rating: 5 out of 5 stars5/5The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Subtle Acts of Exclusion: How to Understand, Identify, and Stop Microaggressions Rating: 4 out of 5 stars4/5The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation Rating: 5 out of 5 stars5/5Unstoppable Teams: The Four Essential Actions of High-Performance Leadership Rating: 5 out of 5 stars5/5Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist Rating: 4 out of 5 stars4/5Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity Rating: 3 out of 5 stars3/5Just Work: How to Root Out Bias, Prejudice, and Bullying to Build a Kick-Ass Culture of Inclusivity Rating: 4 out of 5 stars4/5What You Do Is Who You Are: How to Create Your Business Culture Rating: 5 out of 5 stars5/5
Reviews for Persuasion
Rating: 4.022140222140221 out of 5 stars
4/5
271 ratings17 reviews
- Rating: 3 out of 5 stars3/5Misleading. Talks more about advertising and less about influence, which is what the book is about. It focuses too much on sales influence which is a different skill to influence within your organisation and coworkers.
5 people found this helpful
- Rating: 3 out of 5 stars3/5Excellent content, poor reader: he was way too fast and did not deliver in a way that made it easier to digest concepts.
3 people found this helpful
- Rating: 3 out of 5 stars3/5you should listen at least once..... nice book on persuasion
3 people found this helpful
- Rating: 4 out of 5 stars4/5Not a book with a bunch of fluff. This is the real deal. Lakhani writes from both experience and research. I expect to listen to it 3 or more times.
2 people found this helpful
- Rating: 5 out of 5 stars5/5This book reminded me that reading is power! Great read
2 people found this helpful
- Rating: 5 out of 5 stars5/5I loved the content but in my opinion it is being read a bit too fast.
2 people found this helpful
- Rating: 5 out of 5 stars5/5Too tough to get through for most people. The writer however is highly competent and intelligent. My advice to him is to learn how to write more emotionally and story like. I personally think it is a very useful book and I've learned a lot from it.
1 person found this helpful
- Rating: 4 out of 5 stars4/5Not tried every to apply so much, but after listening to all chapters, I will.
1 person found this helpful
- Rating: 5 out of 5 stars5/5To the point, lots of great takeaway nuggets and actionable steps. Highlights the importance of morals when utilising these strategies. Need to listen again to help take bigfer bolder action! Thanks for this as ever SCRIBD!!
1 person found this helpful
- Rating: 1 out of 5 stars1/5Don't waste your time. I need six more words to post a review. There, that should do it.
1 person found this helpful
- Rating: 1 out of 5 stars1/5I can't seem to listen to it, been clicking it again and again.
- Rating: 1 out of 5 stars1/5A waste if you really want useful knowledge. Move on.
- Rating: 5 out of 5 stars5/5great book! I really enjoyed it. its good for beginners and advanced.
- Rating: 2 out of 5 stars2/5The information in the book itself was good, but the narration was way too fast and I couldn't really follow it very well. I was hardly able to retain any of the information. Plus I would have liked to hear about applying it to my personal life more than just business
- Rating: 5 out of 5 stars5/5Great audiobook. The pace of the speech was just right, despite what I read on the review. I bet that the fast-paced speech is intentional.
- Rating: 5 out of 5 stars5/5great book, will reread soon. x x x x x
- Rating: 2 out of 5 stars2/5Great information, but read the book instead. Some of the worst narration I’ve heard yet. Glad it’s over!