Inc.

DON’T BREAK UP BIG TECH

The platforms have been brutal to startups. But there’s a simpler fix.

This spring, Amazon did something very un-Amazonish.

Across many popular product categories, from batteries to baby food, the retail behemoth quietly discontinued aggressive promotions for its private-label brands, which compete with—and in truth are often near-clones of—independent merchants’ products. It was an uncharacteristic retreat for a company that generally loves nothing more than using every weapon in its substantial arsenal to annihilate its rivals.

Call it the Elizabeth Warren effect. Amid growing public wariness of the biggest tech companies and their outsize role in our economy and public

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